Pinterest is known as a unique social platform compared to others. It's because the goal of its users is "new product discovery" and "inspiration" This platform is a perfect place for all businesses because they can meet all the users and transform them into consumers.

With Pinterest Ad formats like "Collection" and "Shopping" ads, you can triple the conversions and double up the positive incremental ROAS (Return on their Ad Spend).

In this post, you will find out about the best Pinterest Ad formats so that you can use the one that will look unique and eye-catching. Let's get into it!

Pinterest Ads: The Various Kinds of Ad Formats!

When it comes to Pinterest Ads, you will find many types of Ad formats, which you can check out. In this section, you learn about some of Pinterest's important ad formats.

Static Ads

These Ad formats are extremely popular on Pinterest. They are identical to the organic content on this social platform, apart from having the "promoted" label, which views these formats as paid advertising.

Static ads display only a single image, and for such reasons, it is important to make a creative asset that will stand out right through the clutter of the platform's feed.

You can use these Ads for certain users on Pinterest who can easily expand and save them on the Pinterest boards.

It will also allow these users to click on these Ads to visit the landing pages. The Static Ads can be shared like other Pins, which will be ideal for visibility and incremental reach.

Shopping Ads

The shopping ads will drive all the online sales through this social platform. It's because Pinterest enables your audience to complete all the purchases without leaving the platform.

Users can make a new purchase, visit the online checkout, and explore your services or products with just a few clicks. With the shopping ads, you can run just one image at a time.

For such reasons, you must launch top-notch products that display all the benefits and special features.

Video Ads

The video ads on Pinterest work just like the Static Pins, but these Ads offer businesses the chance to run video assets instead of Static images.

Video ads provide a diverse range of advantages to advertisers and allow businesses to deliver motion and in-depth messages. This is an outstanding way to grab the attention of the users on Pinterest.

You can run video ads on this platform for up to 15 minutes, but by using the best practices, video ads should run only for 6 to 15 seconds to get the best outcomes. In these ads, the video length is a massive factor in the ad performance.

That's why you must think properly about your creative approach. Under the video ads, you will come across two types of them, which are "Max Width Video Ads" and "Standard Width Video Ads." The only difference between these video ad formats is the size.

Ideas Ads

You can use these Ads to share all your ideas in a shoppable manner. Businesses can use full-screen video or images to tell a particular story. You will find the ideas ads in the Home Feed section of Pinterest and also in the "related" and "search" pins.

We suggest that you use these ads for consideration and awareness, as well as for ad campaigns and support the conversion initiatives.

It's primarily because these are "full size" ads, and they must have an aspect ratio of 9:16. You can either be a video or static form, and these ads are available only on the Pinterest App.

Collection Ads

These are ads that will let all the businesses display numerous products from their respective websites in just one ad and are made with many items. Here, the main video or image is known as the "HERO."

When an individual clicks on the "collection ad," it will automatically expand and display around 24 products or images.

However, these ads are not available on the desktop version. Furthermore, you will also find these ads on the search, home feed, and related pins on the mobile app and site. Collection ads are effective across all the sections of the sales funnel, especially the "catalog sales."

If you want to use the collection ads, you have to use the "hero creative" ratio of 1:1 or 2:3. When a brand has decided to use a video, the duration should be 6 to 15 seconds. However, for the product images, they can use JPEG, .png, or MP4 when using video.

Final Thoughts

Pinterest is a well-known and unique social platform. It's not a place where people can scroll mindlessly. But a platform for individuals who are looking for inspiration to make all the correct decisions.

The platform is also ideal for businesses, especially the e-commerce ones, to promote their products or services to people. To advertise on this platform, you can use the various Ad formats on Pinterest to promote your services or products.

Each of the ad formats has its own set of features, and we suggest that you choose an Ad format based on your budget, needs, and goals.