Did it ever make you feel your Facebook Ads are not providing the desired results? You targeted the right people and crafted a good message, but the conversions and the clicks still need to be there.

Here, the “timing” might be the main problem. When the ads appear on Facebook, it will have a massive impact on its effectiveness. So, do you wish to know the right time to run ads on Facebook? The information in this post will help you.

Paid Ads vs Organic Ads: Understanding the Difference!

Your Facebook audience will likely see all your organic posts. They will go through the posts, share them, comment on them, and even like the posts, which will increase your sales and sign-ups effectively.

Unfortunately, that’s not the case. It’s because all posts are not created equal. Facebook launched the “News Feed” way back in 2009.

Many advertisers became obsessed with trying to outwit the algorithm, which is accountable for restricted branded content user’s feed, which was previously known as “Edge Rank.”

However, there is a massive difference between finding the right time to run paid advertisements and posting organic updates on Facebook. The organic ads will appear only on the “News Feed” of users who have already liked or followed your page.

When a person does not “like” your Facebook Page, they will not come across the organic ads until they search for it.

When is the Best Time to Run Facebook Ads?

When it comes to finding the best time to run Ads on Facebook for your business, you will not find a “standard” answer. However, once you properly understand user behavior and other factors, you can plan an ad schedule for the best outcome. To help you understand this correctly, we have mentioned several pointers below:

• Weekends and Weekdays: Many advertisers have said that weekends are ideal for leisure browsing because the user activity patterns are pretty nuanced. On Weekdays, you will see a much higher engagement during the lunch breaks or commutes. However, on weekends, it will be the perfect time to reach out to users who are receptive and relaxed.

• The Time of the Day: You should analyze the lifestyle and demographics of your target audience. Busy individuals will be a lot more receptive to Facebook Ads during the evenings or mornings. The parents, on the other hand, will be active on the platform during the after-bedtime or naptime routines. Apart from the above mentioned factors, you must also consider the following user behavior patterns, which are pretty general:

• Evening Lurkers: During the evening time, you will see an increase in user activity as many people relax and use social platforms for fun and entertainment.

• Lunchtime Escape: An increase in Facebook usage normally takes place during lunchtime. This will give you the chance to reach out to individuals when they’re all set for a break.
• Early Morning Attention: Some individuals check their phones in the morning. This makes the morning time ideal for people who just wake up and check their social platforms.
• Afternoon Birds: The engagement might reduce mid-afternoon as many people either sleep or keep their focus on work.

Keep all these points in mind. Analyze the demographics of your audience to find the right time that will perfectly resonate with the majority of your customers.

How to Run the Ads on Facebook?

Well, now that’s a good question! When you create a Facebook Ad for your business, you should ask the following questions:

What is the main goal of the Ad?

Is your ad trying to get a person to the email sign-up page or the product page? If you’re a B2B business, are you planning to get people booked for a demo?

Who is your target audience?

You must have a good idea about the target audience, as it will help you during the entire ad process, right from ideation to scheduling.

To help you get a good idea about this, the example provided below will surely help. Please check it out!

“Let’s say a company is running two advertisements simultaneously. Even though the ads are running at the same time, both of these ads have different audiences and goals. The ads might have some similarities, but they are trying to produce a dissimilar response from the users.

If one ad uses the “LEARN MORE” option, where the ad copy is saving time, but it’s doing so in a generic manner.

When the other ad uses the “SIGN UP” option, it’s blatantly asking all the users to sign up for the services. This makes the ad copy a lot more pointed because it talks about the advantages and features in short sentences.”

Type of Ads You Should Run on Facebook

There are many kinds of Facebook Ads that you can use to promote your business on this platform. All these ad types are different and have different goals as well. Here are some of the ad types that are highly recommended:

• Lead Ads: These ads are for lead generation. By using these ads, you can get people to sign up for the newsletters, request a follow-up call, and claim a deal without leaving the platform.
• Video Ads: People watch countless videos on this platform each day. This makes video ads an ideal option for businesses to reach out to their customers. Please ensure a video ad is less than 15 seconds long, as the users will watch it until the end.
• Canvas Ads: You can use several kinds of ad types, such as carousel ads, video ads, and image ads. However, this ad type is only available on mobile devices.
• Carousel Ads: With these ads, you can easily display countless features or products, enabling all the users to swipe through all the images.

How to Set Up and Optimize Your Facebook Ad Targeting Interests?

Final Thoughts

It’s important to know the right time to run your ads on social platforms like Facebook. Doing so will improve the effectiveness of your ad campaigns.

You can easily identify the correct time to run the Facebook Ads by checking the engagement patterns and the audience behavior.

This will help you reach all the advertising goals, boost engagement, and strengthen your reach effectively.