Facebook advertising can sometimes feel daunting, with the risk of accounts being restricted and data being lost. This is where the concept of a "Bulletproof Structure" for Facebook Ads comes into play. This structure is all about setting up your Facebook ads so that your campaigns run smoothly, even if Facebook tries to block, restrict or limit you.

^{What is a bulletproof structure?}

A Bulletproof Structure is a carefully planned setup to protect your Facebook advertising efforts. It helps to avoid problems such as restrictions or loss of access to your Facebook Business Manager or your advertising accounts. But how exactly does it work?

The most important components of a Bulletproof setup

A big part of a strong and secure setup for your Facebook ads is using a software called Antidetect Software like AdsPower. This software allows you to manage many different profiles at once and hide your identity so Facebook doesn't get suspicious.

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You have two types of profiles in this setup: Manager profiles and employee profiles. Manager profiles are the boss profiles. They can do everything; basically they are the admins. On the other hand, employee profiles are like the employee profiles. They have basic access and are the ones you use to place your ads. In total, you have four profiles: 2 manager profiles and 2 employee profiles.

In addition, some profiles are connected to proxies (p). This is a clever trick to avoid problems that can occur if Facebook thinks that all your profiles come from the same computer. This way, you add an extra safety net to keep your advertising activities running smoothly without getting into trouble.

Structuring of managing directors and profiles

In a bulletproof structure, you use two different business managers: one for the placement of ads ("Ads BM") and another for the management of pixel data ("Pixel BM").

In this way, you protect your assets and data from problems. In Ads BM, the employee profiles are those that are used for the placement of ads.

These profiles are only given basic access to ensure that they do not encounter problems that could disturb your main manager.

Protect your Facebook assets

The idea of granting only basic access to employee profiles is simple but smart. Since these profiles are the ones most likely to be locked or have restrictions placed on them first, it helps prevent issues from affecting administrator-level profiles. This keeps your main business manager and other administrator profiles safe. It ensures that your ads continue to run smoothly and your pixel data remains protected.

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After all, how do you use it?

First of all, "Pixel BM" gives us access to the pixel in our "Ads BM". For other assets you need, such as advertising accounts, you also get access in "Ads BM". Then you share these things between your four profiles.

Employee profiles are given basic access and manager profiles are given administrator access. Once everything is set up, you can start setting up your advertising campaigns using the employee profiles. And that's pretty much all there is to it.

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