Welcome to our latest guide, where we dive into the seemingly complex world of ad accounts and simplify it for you.
Today, we're focusing on a method that many marketers, business owners, and individuals find important: setting up a prepaid ad account.
But why go for a prepaid account? Unlike postpaid accounts, which bill you after ad delivery, prepaid accounts allow you to control your money upfront, making them ideal for tight budget management and avoiding unexpected bills and the problems that come with postpaid billing and blocks by Facebook.
What Is Postpaid Ads Accounts
A Facebook postpaid ad account (also known as a standard ad account or pay-as-you-go) is the more common way to pay for Facebook advertising.
Here are the key points about postpaid Facebook ad accounts:
- It's the default billing method when you set up a new Facebook ads account.
- There is no upfront payment required. You'll be automatically billed for your ad costs after your ads have already run.
- Facebook charges the payment method on file (credit/debit card) on a recurring basis, usually every month or when your account balance reaches the billing threshold.
- This allows your ads to run continuously without having to pre-fund your account.
- Facebook may require you to enter billing details and maintain a minimum account spend before enabling a postpaid account.
- It provides more flexibility as you don't need to prepay a lump sum. Your costs simply accrue based on your actual ad delivery.
- However, it requires you to monitor your spend carefully to stay within budget since Facebook will keep charging your card automatically.
So in essence, a postpaid Facebook ads account works like a credit line - you run ads first, and Facebook bills you for those ad costs afterwards through the payment method attached to your account
Pro's
- Allows you to strictly control ad spending and avoid overspending
- Protects you from unexpected large charges if something goes wrong
- Good for businesses with tight budgets or budget approval processes
- More privacy since you don't need to provide payment credentials
Con's
- Requires funding your account balance upfront before running ads
- Ads stop if you run out of balance until you reload funds
- More manual hassle of reloading balance periodically
What Is Prepaid Ads Accounts
A Facebook prepaid ad account (also known as a prepaid advertising account or prepaid ad billing) is a way to fund your Facebook advertising campaigns by making upfront payments to Facebook. Here are some key points about Facebook prepaid ad accounts:
- Instead of being billed automatically based on your ad spend, you load money into your ad account balance upfront before running ads.
- You pay Facebook a set amount upfront, say $100 or $1000, and your ads are paid for from this prepaid balance as they accrue costs.
- Once your prepaid balance is depleted, you have to reload more funds before your ads can continue running.
- It gives you more control and predictability over your Facebook ads spending.
- Prepaid ad accounts are often used by businesses with stricter budget requirements or those in certain geographic regions where automated payment methods are limited.
- Prepaid avoids any unexpected charges or overdrafts on a credit card.
- Facebook supports topping up prepaid accounts via credit/debit card, PayPal, or other regional payment methods in some countries.
So in summary, a prepaid Facebook ads account allows you to pay Facebook upfront for advertising credits to use for your ad campaigns, rather than being billed after the ads have run and incurred charges.
Pro's
- More convenient, your ads run uninterrupted automatically
- Only pay for what you actually spend each billing cycle
- No need to pre-fund an entire budget upfront
- Easier to scale spending up and down as needed
Con's
- Risk of overspending if you don't monitor closely
- Requires providing payment method credentials to Facebook
- Possibility of declined payments if funding source is depleted
Step-by-Step Guide to Creating Your Prepaid Ad Account
1. Go to Your Billing Page
Your journey begins on the billing page of your ad account. This area is the nerve center for managing your account's finances, and it's where the magic starts.
2. The Common Problem
Upon attempting to add a payment method, you're likely to encounter a plethora of options. Here's where many fail, ending up with a postpaid account. However, our goal is a prepaid setup, and this is where our script comes into play.
3. Developer Tools
Right-click on the page and select "Inspect" to bring up the developer tools on the right side of your browser. This might seem a bit technical, but it's a straightforward process. Navigate to the "Console" tab within the inspect panel.
4. Executing the Script
With the console open, you'll copy and paste the code we provide into this console and hit enter. This step is where the transformation occurs, bridging you to a prepaid setup.
You can find the setup script here prepaid ad account script
5. Activation and Verification
After executing the script, give it a few seconds. If your account doesn't switch to a prepaid setup immediately, don't fret. A simple page refresh often does the trick. You'll know it's worked when it prompts you for business information.
6. Adding Funds to Your Account
With your prepaid ad account ready, the next step is funding it. Select "add funds" and input the amount you wish to start with. This flexibility is one of the primary advantages of a prepaid account, allowing you to manage your funds effectively.
Conclusion
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Creating a prepaid ad account doesn't have to be complicated. With our script and this guide, you're well on your way to achieving greater control over your ad spend. Happy advertising!