Dropshipping provides entrepreneurs an appealing low-cost model to launch ecommerce businesses. Avoiding upfront inventory costs and fulfilling orders directly from suppliers allows bootstrapping online retail stores fairly easily.
In this guide, we will explore the most common challenges faced by dropshippers, providing insights and strategies to help entrepreneurs for these obstacles effectively.
From low profit margins and inventory management to supplier reliability and legal compliance, we will dive into the depth of each challenge, offering practical solutions and best practices to help dropshippers in this dynamic industry.
Finding Reliable Suppliers
Dropshipping lives or dies based on supplier reliability. But vetting countless suppliers worldwide poses headaches for new merchants:
Challenge
- Verifying supplier legitimacy and stability
- Evaluating quality consistency
- Understanding true order fulfillment capacity
Solutions
Perform Due Diligence
Check years in business, fulfillment infrastructure, and shipping times by requesting current photos/video footage and connecting with existing customers.
Test Reliability
Place trial orders yourself before selling to customers and carefully assess deliveries for speed, accuracy and product condition.
Build Supplier Redundancy
Cultivate multiple sources for top products so any supplier issues won’t crater your business.
While rigorous upfront vetting takes time, it enables dodging disastrous product and shipping problems down the road.
Long Shipping Times
Customers grew accustomed to Prime 2-day shipping in the retail world. But dropshipping order fulfillment spans days or even weeks riding cargo flights, railways and trucks across the globe.
Challenge
- Meeting customer delivery expectations
- Trackability limitations on international postal networks
- Unexpected transit delays like customs clearance
Solutions
Communicate Accurate Timelines
Avoid quoting the suppliers’ optimistic estimates. Research actual recent delivery times in target countries before selling. Overestimate initially.
Offer Premium Shipping Options
Provide faster line-haul couriers (DHL, FedEx) as checkout upgrades for customers wanting quicker receipts. Upsell these pricier options.
Automate Tracking Notifications
Install apps sending customers automatic alerts when parcel status gets updated across stages of its journey.
Proactively preparing customers for longer transit periods minimizes frustration and refund requests.
Preventing Inventory Stock-Outs
Unlike retail chains with dedicated purchasers forecasting inventory, dropshippers rely on suppliers balancing manufacturing batches and lead times effectively:
Challenge
- Popular products selling out
- Overordering stock that moves slowly
- Avoiding sizable upfront inventory investments
Solutions
Analyze Peak Sales Cycles
Study historical monthly sales velocity by product before ordering replenishment stock.
Test Lead Times Diligently
During slower sales months, simulate customer orders weekly to recalibrate production/transit duration accuracy as supply chains evolve.
Automate Inventory Alerts
Use EDI connections for suppliers to program alerts when on-hand quantities hit preset lower thresholds.
Carefully syncing order cadence to production schedules is crucial for dropshippers to prevent losing those spur-of-the-moment sales.
Scaling Order Volume Cost Effectively
Launching a store is simple but handling 500+ daily shipments across multiple suppliers gets operationally intensive fast:
Challenge
- Processing huge order volumes
- Keeping labor costs affordable
- Avoiding order entry errors
Solutions
Automate Order Management
Integrate shopping cart flows with supplier inventory dashboards to reduce manual order transfers.
Outsource Order Fulfillment
Hire virtual assistants for customer service and order processing at hourly rates significantly lower than domestic staffing.
Code Payment Integrations
Build custom scripts pushing checkout payment details directly into suppliers’ ERP platforms.
Preemptively implementing process automation and offshore labor boosts capacity to absorb rapid sales growth.
Managing Customer Service
No business stays problem-free forever. Products get damaged, shipments delayed and returns requested. Handling these effectively is pivotal for dropshippers:
Challenge
- Coordinating exchanges/replacements from suppliers
- Issuing refunds quickly per marketplace rules
- Absorbing costs of errors or product defects
Solutions
Standardize Replacement Policies
Clarify upfront to customers which problems warrant refunds vs replacements to balance customer satisfaction and profit protection.
Negotiate Defect Clauses
Contractually transfer liability for certain product quality errors back to suppliers whenever feasible.
Centralize Support Tracking
Install help desk software integrating email, chat, social messaging and phone channels to resolve inquiries faster with less dropped balls.
Preparing customer service protocols and policies before issues emerge results in more consistent, structurally sound processes.
Conclusion
Ambitious entrepreneurs launch millions of dropshipping stores but most stall quickly, unable to surmount hidden operational hurdles from unreliable suppliers to customer support fires.
But those striving merchants who systematically tackle the core dropshipping challenges around supplier vetting, shipping delays, inventory and scaling order volumes find themselves primed for success in selling without the burdens of upfront inventory.