Facebook is an excellent platform for all advertisers as it provides a diverse range of ad placements and formats, which feature text, videos, and images. All these ad placements and formats help achieve various objectives.

However, all these ad placements and formats have different video and image sizes and specifications. Using the best and correct ad specs and sizes will help you maximize the outcomes and reach all your goals.

Before you start running Facebook ads, you should have a good idea of the size and specs of the ad format. Through this blog, you will get detailed information on the specifications of several kinds of Facebook ad formats. Let’s start, shall we?

Facebook Ads Formats: The Various Specs and Sizes

In this section, you will learn the specs and sizes of the most important Facebook Ad formats.

Feed Ads

The Facebook Feed Ads are the main type of ad on Facebook. Users can see all of them on their Facebook feeds, mixed in with the posts from pages, groups, and friends. The feed ads come in videos, animated GIFs, or still images. This includes 360-degree and panoramic photos.

The platform suggests the resolution to be 1080 by 1080 pixels and 30 megabytes. The ad dimensions should be not more than 600 by 600 pixels. The image ratios must be from 1.91:1 to 4:5. Ads with stock images and offer ads should have a 1.91:1 ratio.

For the text part, keep the “Headline” to 40 characters, the primary text to 125 characters, and the description to 30 characters.

Carousel Ads

The carousel ads on Facebook will let you feature either videos or images of multiple items in just one ad. People can easily swipe through the slides of this ad to check out all the products that you’re offering. The Facebook Carousel Ads include videos and still images and are pretty versatile. You can use these ads in various locations, such as:

• Facebook Instant Articles
• Facebook Feed (Video and Image)
• Facebook Marketplace
• Facebook Right Column
• Facebook Interstitial, Banner, and Audience Network Native

The carousel images have its own specifications and sizes, which are mentioned below:

• Minimum Size of the Image: 600 x 600
• Recommended Size of the Image: 1080 x 1080
• Ideal Image ratio: 1:1
• Number of Cards for Every Carousel Ad: Maximum 10 cards and minimum 2 cards
• Text in the Images: Not more than 20%
• Text in Carousel Images: 125 characters (When there is no link)
• Image File Types: PNG or JPG
• Link Description: Up to 18 characters
• Headline: 32 characters

Just like the carousel images, the carouse videos also have its own set of specs and sizes, which are:

• Recommended Resolution: 1080 x 1080 pixels
• All Video Formats: GIF, MOV or MP4
• Number of Cards for Every Carousel Ad: Maximum 10 and minimum 2
• Aspect Ratio of Carousel Video: 1:1
• Video Thumbnail Image Text: Not more than 20%
• Maximum Video Size: 4GB for every video
• Text in Carousel Video: Up to 125 characters (without the link)
• Maximum Video Length: 240 minutes
• Link Description: Should be of 18 characters
• Headline: Up to 32 characters

Collection Ads

Facebook Collection Ads will let users look at a business’s catalog of items. This ad format is mobile-friendly and has a cover video or image along with three product images.

When an individual clicks on this type of ad, an instant experience pops up, which is a landing page made to nurture the users and convince them to take action.

Collection Ads will enable Facebook users to easily purchase, browse, and discover services or goods within the platform while they browse through the phone. By using this ad format, you can easily showcase all your services or products.

When you have decided to make this type of ad for your Facebook audience, you should follow the following size and specifications:

• Maximum File Size: 4GB for the videos and 30MB for the images
• Recommended Resolution: 1080 x 1080 pixels
• File Types: GIF, MOV, or MP4 for the videos and PNG or JPG for the images
• Aspect Ratio: 1:1
• Landing Page URL: It’s required for Instant Experience
• Headline: Up to 40 characters
• Primary Text: Not more than 125 characters

Story Ads

Just like Snapchat and Instagram Stories, Facebook Stories are content features that last only for 24 hours on the user’s feed. People can view the stories for a short time. You can find the “Facebook Stories” located at the top section of the mobile app or desktop’s newsfeed.

It’s visible to the users and will grab their attention instantly. You can make Facebook Story Ads by combining short videos and still images, and users can easily choose from pages and people they follow.

When making the Facebook Story Ads, you must follow these sizes and specifications:

• Headline: Not more than 40 characters
• Accepted File Types: MOV and MP4 for the videos and PNG and JPG for the images
• Text: Up to 125 characters

Instant Articles Ads

An instant article is a tool that is created for all media publishers. By using this tool, you can distribute all the interactive articles to users through Facebook Messenger and the mobile app.

These articles can load ten times faster than normal mobile-based web articles. Instant Article Ads will enable mobile-optimized and faster-loading content through the Facebook app.

The coolest part about these ads is that you can place them in the articles easily. But before you create these ads, take a look at their specifications and sizes:

• Video Aspect Ratio: 16:9
• Video Resolution: 1080 x 1080 pixel
• Maximum Image Size: 600 by 600
• Maximum Video Size: 120 by 120
• Accepted File Size: 4GB for the videos and 30MB for the images
• File Types for Images and Videos: MP4 and MOV for videos and PNG and JPG for images
• Maximum Video Length: 240 minutes
• Minimum Video Length: 1 second
• Link Description: Up to 20 characters
• Headline: Not more than 40 characters
• Primary Text: Up to 125 characters

Final words

When you’re planning to promote your business on Facebook, you must stay updated on the specs and sizes of the various ad formats of this platform.

That way, you can create engaging and unique ads, which will not only increase engagement and conversion but also grab the attention of your targeted audience.

Make sure to go through the sizes and specifications of the various Facebook Ad formats mentioned on this blog right before you create an ad on the platform.