Back in 2018, Facebook Video Ads were pretty popular because over two-thirds of the marketers in the US were running these ads.

This ad format provides businesses the chance to engage with individuals by telling them stories about their goods or services in HD (High Definition). However, only some marketers have the resources to create Facebook video ads.

This social media giant completely understands this issue, so they have come out with Facebook Slideshow ads. With the help of these ads, you can tell the brand story in a visually captivating and dynamic way without the complexities of video production.

Through this guide, you will gain a good understanding of Facebook Slideshow Ads and how they can help your business. Let’s begin, shall we?

Facebook Slideshow Ads: A Brief Definition

Facebook Slideshow Ads enables businesses to make short video ads with the help of effects and static images. This ad format will display a series of pictures in a sequence, just like a flipbook or a slideshow presentation.

Every image in the slideshow ad is displayed for a short time, right before transitioning to the next image.

This creates a sense of progression and motion. These types of ads are extremely helpful for all those businesses that aim to tell a story without using high-quality video production.

Which Industries Use the Facebook Slideshow Ads?

The slideshow ads are ideal for all those businesses that want to display their wide range of services or goods to their audience without spending money on high-quality videos. The e-commerce industry can show its product catalog to the target audience.

Besides that, SaaS companies can use slideshow ads to demonstrate all the services they provide to their customers or clients.

Why Use the Facebook Slideshow Ads?

You can use the Facebook slideshow ads for a variety of reasons. We have mentioned some of the reasons below:

• To Highlight the Advantages: You can use these slideshow ads to highlight all the important benefits your business provides. You can add text to offer much more detail to the images displayed in these ads.
• Display Numerous Products: Using the slideshow ads will allow them to showcase multiple items/products. These ads will also provide a visual tour of the products. Furthermore, add music to the ads to make them more engaging.
• Tell a Unique Story: The slideshow ads will make your business much more relatable by telling a compelling story. The story will show how exactly you started the business and how it has evolved and grown, etc.
• Display Short Demo Videos or Images: Businesses can also use Facebook slideshow ads to display all the demo images or videos of how all their products or services work.

Things to Remember When Doing Slideshow Advertising

When you’re planning to make slideshow ads on Facebook, you should keep in mind the following points:

• Use high-resolution videos or still images.
• When uploading a video, choose either MP4 or MOV file type.
• You can use 3 to 10 images at first, and the aspect ratio should be 2:3, 1:1, or 16:9. The aspect ratio for all the pictures must be the same.
• Try to add text, crop, fade effects, reorder, and adjust the duration of the effects.
• Use the slideshow ads with different targeting criteria, such as demographic data targeting, device, or bandwidth.
• You can upload your music (you should have permission to do so). If you don’t have permission to upload the music, you can use free tracks for the ad.
• You can take the images from your mobile device, computer, homepage gallery, or Shutterstock.

Making the Facebook Slideshow Ads: How to Do So?

Now that you know what slideshow ads are on Facebook, it’s time to make the first-ever slideshow ad for your business. Let’s begin!

• Step 1

Access the Ads Manager on Facebook and then choose your marketing objective. You’re free to choose any objective for these ads only when you’re running them on Facebook. For Instagram, “video views,” “app installs,” “conversions,” or “traffic” are the objectives available.

• Step 2

Now, you must go to the “Ad Set Level,” where you have to choose your schedule, audience, budget, and placements. Once you have done it, you can proceed further by clicking on the “Continue” button.

• Step 3

In the “Ad Level” section, go to the “Format” option and then press on “Single Video or Image”. With this option, you can create a slideshow.

• Step 4

Go to the “Media” option and click on the “Create Slideshow” option. Once you do, it will open up the “Video Creation Kit,” where you can make the slideshow. You will also find a “pre-built template,” which will let you show product advantages, advertise a product, etc.

Remember, all these pre-built templates are only used for the images if you want to include video files in the slideshow ad, press on “Create Slideshow,” which you will find above the templates.

• Step 5

In this step, you have two options. The first option is where you can choose a “Template” and then click on “continue”. After that, add all your images and customize all the slides.

In the last option, you can choose “Create Slideshow” and then click on “Continue.” You can then add your video or image. Customize the slides by adding transitions, music, or text.

• Step 6

Once you’re all done making the slideshow, add the main text, description, headline CTA (call to action), and website URL.

Final Thoughts

Facebook Slideshow Ads will be an ideal choice for businesses who are looking for a unique way to promote their goods or services. These ads are similar to video ads because they can tell a story and present your products/services in a captivating manner.

Apart from that, don’t forget about things like opportunities, audience retargeting, and targeting so that you can engage the audience further.