Finding profitable products to sell is one of the most important parts of starting a dropshipping business.
With so many potential products out there, researching the best items to list on your store can feel overwhelming as a new dropshipper.
Thankfully, there are some excellent free tools available to make dropshipping product research much easier and more efficient. These tools can help you identify winning, in-demand products to maximize sales and avoid potential duds.
In this detailed guide, we’ll explore the top 10 free product research tools for finding hot dropshipping products in 2023. Let’s dive in!
Some Popular Tools
Here are some popular product research tools specifically for dropshipping businesses:
- Niche Scraper
- Ecomhunt
- Sell The Trend
- Oberlo
- Dropship Spy
- Jungle Scout
- Google Trends
- Aliexpress Hot Products
These tools can help you identify product opportunities, validate demand, and make informed decisions when selecting products to dropship. Many offer free trials or plans, allowing you to test them before committing to a paid subscription.
Google Trends
Google Trends shows you historical search volume and interest over time for product keywords and topics. This reveals rising or declining demand.
Google Trends is one of the best tool out there it will show you the all trending searches around the world.
How It Helps for Dropshipping:
- Quickly see search popularity and trends for product ideas
- Find new trending items people are actively curious about
- Avoid products that are declining in interest
Pros:
- Completely free to use
- Gets search data directly from Google
- Fast way to validate search demand and trends
Cons:
- Doesn't show granular competition data
- Research process can be more manual
Overall, Google Trends is an indispensable free tool to gauge real buyer search demand for potential dropshipping product ideas. Use it early in research to see interest trends.
Google Keyword Planner
Google's free keyword research tool provides search volume data and keyword suggestions. This helps find related product keywords.
How It Helps for Dropshipping
- Gives estimated monthly search volumes for specific product keywords
- Discover additional related keywords for expanded research
Pros:
- Free access to Google's extensive keyword data
- Quickly find initial product keyword ideas
Cons:
- Only shows broad, not exact, search volumes
- Limited results without paid SEMrush account
Google Keyword Planner offers a fast way to gauge product keyword search volumes without needing a paid tool. Good starting point for research.
SimplyTrends
SimplyTrends provides a free product and keyword research tool specifically designed for ecommerce dropshipping.
How It Helps:
- Analyze historical search volume and trends for keywords
- View keyword difficulty scores and competition data
- Uncover potential product gaps with high demand
Pros:
- Made specifically for ecommerce product research
- Easy-to-use free version available
Cons:
- Free version has limited data pulls
- Must upgrade to export full results
SimplyTrends delivers excellent ecommerce-focused demand and competition data, even with limitations on the free account. Worth exploring.
Google Shopping
Google Shopping shows live product listings from thousands of online merchants.
How It Helps:
- View real competing product listings and prices
- Analyze product images, titles and descriptions
- Discover gaps where competitors are missing demand
Pros:
- Provides a snapshot of the competitive landscape
- Quick way to size up competitors for ideas
Cons:
- No sales volume or demand data
- Results differ slightly by country
Scanning Google Shopping listings gives a great overview of current product offerings and how competitors promote them.
Facebook Ad Library
Facebook's public ad library shows active ad creatives running on Facebook and Instagram.
How It Helps:
- View specific products competitors are advertising
- Discover potential product ideas others are pushing
- Assess what imagery, videos and copy competitors use
Pros:
- 100% free public data on competitor ads
- Reveals which specific products brands actively promote
Cons:
- Very manual process to analyze ads
- No sales or performance data available
Studying competitor ads can provide product inspiration based on items other successful brands are actively spending money to promote.
eComHunt
eComHunt is a free Chrome extension that helps analyze top selling products on AliExpress.
How It Helps:
- Highlights top selling and fast growing products
- Provides estimated sales and revenue data
Pros:
- Easy-to-use browser extension
- Sales and revenue estimates to validate products
Cons:
- Still requires manual research on AliExpress
- Limited data compared to paid tools
eComHunt makes it easier to source hot products and vet potential suppliers on AliExpress when sourcing imported dropshipping products.
Oberlo Market
Oberlo Market allows you to browse their supplier database to get product ideas or import items.
How It Helps:
- Search millions of products across verified suppliers
- Filter products by category, price, reviews, etc.
Pros:
- Directly check available suppliers per product
- Built into Oberlo platform for easy import
Cons:
- No sales volume or demand data
- Limited capabilities on free plan
Oberlo Market supplements other tools by letting you view products available to import to your store and assess suppliers.
SEMrush
SEMrush offers a free lite plan for keyword research and competitor analysis. SEMrush another best tool for product research it will provide you the free 7 days trail plan.
How It Helps:
- View monthly searches and keyword difficulties
- Analyze competitor website traffic sources
- Track keyword ranking positions over time
Pros:
- Reputable paid tool with free lite access
- SEM and traffic data beyond just keywords
Cons:
- Very limited results on free plan
- No product-specific tracking
SEMrush can provide initial keyword and competitor research, with limited data on the free version.
SimilarWeb
SimilarWeb is a free alternative for basic competitor website traffic analysis.
How It Helps:
- Estimate competitor website traffic volumes
- View traffic sources driving competitor visits
- Analyze website visit duration and bounce rates
Pros:
- Basic competitor website analytics for free
- Chrome extension tracks website metrics
Cons:
- Very limited on free plan
- No keyword or product specifics
SimilarWeb offers just a high-level snapshot of competitor website performance but can supplement other tools.
Bonus Tips
- Validate demand trends with Google Trends and Keyword Planner.
- Leverage SimplyTrends for more ecommerce-focused opportunity analysis.
- Check Google Shopping and Facebook to assess competitors.
- Use eComHunt and Oberlo to source profitable products from suppliers.
- Combine data from multiple free sources for best results.
Conclusion
Using these free product research tools strategically can help identify hundreds of profitable items to sell online as a dropshipper. Do your homework before investing in any paid tools!
Hope this guide helps you find winning dropshipping products to launch your ecommerce business. Let me know if you have any other favorite free product research tools.