Do you know compelling and targeted Google Text Ads are important for a high-performing PPC ad campaign? Well, these ads enable a prospect to connect with your business. When individuals look for something online, these text ads appear in search results.

Furthermore, how you create these text ads will help determine whether or not a person will “click-through” to your landing page or website. That’s why you must make these ads a bit more relevant.

We’re pretty sure you have come across businesses that show up in the results right when you need them. It’s because they use Google Text Ads. These ads can help businesses reach out to all the right individuals at the correct time.

Once you use these ads, it will let you drive in traffic and boost sales. Curious to know more about Google Text Ads? This blog post will be helpful!

An Overview of Google Text Ads

A normal Google Text Ad consists of three main components: headline, description, and display URL. To have a proper understanding of these elements, here is a detailed explanation of them:

• Display URL: The domain of a business’s final URL will be displayed as the ad’s display URL. However, the display URLs are not active links and will give individuals an idea of where they will end up once they click on the ad.
• Description: The Google Ads enables two descriptions, and both of them should be 90 characters. This will give you full control over the ad’s messaging.
• Headline: You come across 2 needed headline files, and out of the two, one is optional, but each of them should be 30 characters. All the headlines will show up next to one another, and they are separated by a vertical pipe (“|”). Depending heaving on a user’s screen size, the headline might appear in the 2nd line.
• Path: The text ads on Google will allow extra paths, which are just “add-ons” for the display URL. These paths will not affect the final display URL and are the best place to provide keywords and CTA (Call to Action). Remember, the text present in your path doesn’t have to match the language of the display URL.

Google Text Ads: The Specifications

When you have decided to use text ads for your business, it’s important to have proper knowledge about its specifications. Doing so will help you create unique and successful Google Text Ads for your business. We have mentioned the specifications below:

• Headline #1: Not more than 30 characters
• Headline #2: It should be up to 30 characters
• Headline #3: Not over 30 characters
• Description #1: It should not go over 90 characters
• Description #2: Keep it to 90 characters
• 2 Paths: Both of them should not be more than 15 characters

Examples of Google Text Ads That Are Worth Knowing

We certainly believe that you’re well aware of what Google text ads are and how good they are for your business. But to have a much better understanding of it, we have listed two of its examples below. Please take a look!

Dyson

Search ads can provide much better outcomes when they match the user’s search settings.

It will be highly effective when you improve the relevance of the text ads to the users, either by making the ad copy with a holiday or seasonable promotion or location targeting.

For example, the company Dyson reminds everyone that Thanksgiving Day is not too far away and uses the site link extension to grab the attention of its audience towards its online store, where all the gift items are.

Freelancer

Have you heard about the job site called “Freelancer”? Do you know it also uses Google Text ads? Well, its ad incorporates only two headlines. But apart from that, it uses plenty of descriptions to tell a compelling story about what to expect from the website.

Freelancer also uses the site link extension to provide users with numerous navigation options to click on them.

How Beneficial are the Google Text Ads?

You can easily set up text ads, and they also provide advertisers like yourself with countless benefits. Speaking of benefits, here are some of the important ones:

1. Businesses can easily show the text ads to individuals who are looking for your goods or services. That way, you can reach out to all the potential consumers when they are planning to make a purchase.
2. When you bid higher, your business will appear on the first page of the search results once the text ads go live.
3. Advertisers will get the chance to pick all the keywords that they wish to target, write their own ad copy, and set up their budget, allowing them to have complete control.
4. Search ads are measurable, which means you can track down the CPC (Cost Per Click), impressions, conversion rate, and clicks to check how well the ads are performing.

How Do Google Text Ads Work?

The text ads work on the PPC (Pay per Click) model, which means you can pay when an individual clicks on your ad. When a person conducts a search on Google, it will run an instant auction to decide which ads should be displayed and also in which order.

This particular auction takes several factors into account, such as:

• Bid Amount
• Text Ad’s Quality
• Relevance of the Keywords

When your text ads with the auction, users will click on it, and once they do, they will be directed to your business’s landing page. You can then transform their interest into a desired action, lead, or sale.

This process makes text ads on Google an ideal way to drive all the traffic to your business’s website.

Final Thoughts

Google text ads are highly effective ads for all types of businesses. It will provide you with an effective and affordable way to reach all your potential consumers, drive traffic, and also increase conversion. So, don’t think twice! Use the Google text ads for your business today!