These days, many individuals are using AR (Augmented Reality) on a regular basis. It has been estimated that around 80 million individuals in the United States are using AR every month. They have also said that the number will increase to over 120 million.

Augmented Reality will keep you busy on your smartphone and enable you to use it to make unique Ads for your users. You can think of them as immersive filters for movies, games, and pictures.

This is exactly what the “Facebook AR Ads” can do, and advertisers can promote their business in a more unique way.

Facebook AR Ads: What are They?

Facebook AR Ads only appear on the News Feed section of the platform. People can use the AR camera effects of your brand by clicking on the Ad directly. These days, you can also add a CTA so that users can go from “engaging” to “buying” your products.

The first brand that used Facebook AR Ads was Michael Kors, which allowed users to try out their sunglasses and let them make a purchase according to their experience. After that, another brand, Sephora, used AR Ads for its makeup collection.

“We MakeUp” is another company that has received a 27.6-point lift in their purchases. An average person spent around 36 to 38 seconds interacting with the ads, which allowed them to try on the makeup.

Reasons to Use the Facebook AR Ads for Your Business

There are countless reasons that prove using Facebook AR Ads will be highly beneficial for your business. Here are some of the reasons:

• It Leads to Engagement

The interactive nature of Facebook AR Ads makes them an ideal choice for all businesses. Compared to normal Facebook ads, which are pretty passive, AR ads allow users to engage with the content directly.

It’s just like rotating the 3D model of an item to view it from various angles. This type of interactivity will offer higher engagement rates because people will spend more time with all those Ads that will provide them with an engaging experience.

• Increases Conversion

One of the primary reasons to use Facebook AR Ads for your business is that it can drive conversions. These types of Ads provide people with the “try it before you buy it” experience, whether it’s trying on sunglasses or checking out how a piece of furniture will look in their house.

This will provide users with the confidence they need to make the purchase and also increase the conversion rates.

• The Memorability

AR technology can make ads a lot more memorable. The Ads will not just overlap the digital information into the user’s real-world view but will also create an immersive and unique experience, which will make a long-lasting impression.

By using Facebook AR Ads, you can make your business stand out and get to increase brand recognition and recall.

How to Make the Facebook AR Ads?

Are you planning to create AR Ads for your business but don’t know where to begin? The steps mentioned below can help you:

• Step 1: Access the Spark AR Hub
• Step 2: Make the “Permissions Group” where you can upload the AR effects on behalf of your Facebook Page.
• Step 3: Use the AR producer to make AR effects in the Spark AR Studio. Make sure the effects you’re making meet the Facebook Ad policy and the Spark AR policy.
• Step 4: After creating the AR effects, make the video where the effects will be used. The video will show a preview of Facebook’s reviewer effect in the Ads Manager. The video will not be visible to the users.
• Step 5: Under the Spark AR Hub section, pick the “effect owner” located on the top left side of the dropdown menu.
• Step 6: Now, click on the Upload Effect option
• Step 7: For the “effect location,” choose Facebook Ads.
• Step 8: Carefully fill out the upload form
• Step 9: After Facebook approves the AR effect, you can select it from the Ads Manager.

Small Note: After publishing the effect, you can also update it. The newer version of the AR effect will only become available after Facebook reviews it. Are you already using the new effect in your Facebook Ad? Don’t worry; the ad will be updated with the new version automatically.

When to Use the Facebook AR Ads?

When it comes to using the Facebook AR Ads, here are some scenarios where you should try using them:

For Product Visualization

If you have an item that has gained success after being tried on by users virtually, using the Facebook AR Ads will be an ideal option. You can use these Ads for the following products:

• Accessories, jewelry, and clothing
• Home furniture and décor
• Beauty and makeup items
• Hair colors or dyes
• Automotive items where people can see how a vehicle looks in the driveway

Unique and Engaging Content

You can use these AR Ads to promote new product launches and events. These ads can also be used to run challenges and competitions. Facebook AR Ads will also be an excellent choice when you want to present educational content in an interactive way.

Entertainment and Gaming

If you run a business in the gaming and entertainment sector, using AR Ads will be extremely beneficial for you. You can use the AR elements to make all the upcoming movie or game teasers. It will also allow you to make mini-games related to your business.

Related posts

Broad Targeting Facebook Ads: Should You Opt in 2024?

6 Benefits of Using Facebook Ads You Should Know in 2024

Facebook Ads Cost in 2024: How to Optimize Ad Performance

Final Words

Facebook AR (Augmented Reality) provides an engaging and effective way to reach the targeted audience. These ads will allow people to interact with your items virtually. Using the AR Ads will provide you with much higher conversion and engagement rates without any hassle.