Hello! How are you all doing? In today's article, I will be sharing some golden nuggets with you guys about what things or mistakes you need to avoid before buying or renting agency ad accounts.

As many of you might have noticed, standard ad accounts aren't delivering the results they used to. Moreover, Facebook is constantly updating its regulations, adding a bit of a challenge to the lives of advertisers. I'm sure many of you can relate to this sentiment.

I guess we have all been in those same positions when our ad account gets disabled, and we had to start from scratch again to start advertising. I still remember those days; it would sometimes make me frustrated. If you are an old player in this game, then you will know it well.

Now, to simplify problems, we turn to agency ad accounts, which are much less stressful compared to personal ad accounts or even business manager ad accounts. But does this mean they're entirely free of potential issues down the line? Not necessarily.

However, if you adhere to their guidelines which your dedicated managers tell you about, your ad account can become an asset. But first, let's talk about what you need to avoid before renting an agency ad account.

What is Facebook Agency Ad Account

A Facebook Agency Ad Account is a special type of ad account that is specifically designed for marketing agencies, advertisers, or third-party partners who manage Facebook advertising campaigns on behalf of other businesses.

The key features of a Facebook Agency Ad Account include:

1. Client Manager Agencies can set up and manage ad accounts for their clients all under one umbrella agency ad account. This allows them to easily switch between clients' assets.
2. Asset Sharing The account lets agencies efficiently share access to pages, ad accounts, pixels, product catalogs and other assets with their clients without having to share logins.
3. Billing Control Agencies can set up different billing entries for each client, making invoicing easier. They can also choose to pay for ads and bill clients later.
4. Consolidated Reporting Reporting is consolidated across all client ad accounts managed under the agency account for streamlined analytics.
5. Minimized Disruptions If an employee leaves the agency, their access can be easily revoked without disrupting client ad accounts.

The main benefit is improved efficiency, oversight and client management when running Facebook/Instagram ads for multiple businesses. Rather than juggling separate ad accounts, everything is centralized.

To get an Agency Ad Account, you typically have to go through a vetting process with Facebook to prove you're a legitimate third-party partner providing advertising services. Extra security measures are in place compared to a standard ad account.

Overall, Facebook Agency Accounts provide robust tools tailored specifically for agencies and vendors managing Facebook's paid advertising solutions across various client businesses.

Mistakes to Avoid when Renting a Facebook Agency Ad Account

So if you are planning to purchase agency accounts, these are the things that you should avoid:

1. Choose the Correct Provider

First, don't go blindly and take an agency ad account from any provider. First, see what they are offering. There are many types of agency ad account providers, so before you onboard with them, make sure to see what they are offering and their pricing structure, if there are any limits and stuff. No worries, I will elaborate more on this topic in the next points.

Also, there are many scammers selling normal daily high spend limit ad accounts as agency ad accounts, so to avoid that, I will tell you a trick to see if these are real agency ad accounts or a gimmick.

All the agency ad accounts will have this "Credit Line" in their payments page, as shown in the below picture.

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2. Fees and Pricing Structure of Agency Ad Accounts.

Now the next important thing that you should look for is fees. Different agencies will have different fee structures, so what works best for you? Some will take a certain percentage on the advertising spends, or one might take a fixed monthly fee with no top-up fee.

We also offer something like this. Basically, the plan involves a $199 per month fixed fee with no top-up fee, and you can request not just Facebook agency ad accounts but also others like TikTok, Pinterest, Snapchat, Bing. For more details you check our website for agency ad accounts.

3. Daily Spending Limit of Ad Accounts

Now the next big thing is the spending limits. As we all know that normal ad accounts have spend limits, likewise, different agency ad accounts have different ad account daily spending limits.

So it's best to verify with the agency ad account provider what their agency ad account spend limit is. For us, we have agency ad accounts which have no daily spend limit.

4. Assets Limitations

Like we just told you, there is a daily spend limit, but also in some agency ad accounts, there are limits on assets as well. The limitations are like this: some agency ad account providers will allow only a single domain per ad account and single page, and some will allow multiple domains and pages on a single ad account.

So make sure to verify these details with the agency ad account provider before you onboard.

5. Self-Serve Management Software

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To manage all the top-up and routine tasks which are generally handled manually by the agency ad account providers, many agency ad account providers have their own software to make things easy for their clients.

So I will always recommend that you should go with an agency ad account provider who has a software setup to manage all the requests. This way, there will be less hassle for you, and even the requests that you will be making can be processed faster.

6. Payment Methods

Each provider has their own set of payment methods available, so make sure you talk with them beforehand so you don't face any troubles due to delayed payments, high payment processing fees etc.

Based on my observations, some customers prefer using alternative payment methods which the provider may not offer, or the processing time is notably slow. This delay in top-up transactions is particularly concerning since these operations are managed manually.

Therefore, it's advisable to verify available payment options with the provider beforehand to ensure a seamless experience.

7. Account Compliance

Advertising accounts provided by agencies may come with specific guidelines. These guidelines consist of more than just daily spending limits or the assets you can use.

They may also ask the types of content you can promote, such as adult content or health-related products. Additionally, there might be restrictions against employing questionable tactics, often referred to as gray hat or black hat strategies.

It's crucial to inquire about any applicable rules before you begin utilizing an ad account. Communicate your advertising objectives and requirements to the provider. This will assist you in securing an ad account that aligns perfectly with your needs.

8. Delivery Times

Inquire with the provider about the timeframe for receiving the ad account. Obtaining an ad account can sometimes be a lengthy process, so it's beneficial to have an understanding of the expected timeline for account allocation in advance.

9. Multiple Account Options

Some providers have established partnerships with multiple entities, while others may not, which can sometimes be a drawback. It's better to choose a partner capable of offering a variety of accounts from different sales partners, ensuring you have access to a broad range of options. 

Conclusion

Before finalizing the purchase or rental of an ad account from an agency, ensure you've adhered to all the recommended steps. Should you have any inquiries, don't hesitate to reach out to us. Thank you for stopping by and engaging with our content.

I've recently begun sharing articles and will continue to do so please consider following the blog for more updates.

If you're in need of agency ad accounts or assets, explore our website EcomParkour, and feel free to send us a message for assistance. Thank you, and we wish you a great day!