Looking to Increase your social media marketing sales in 2024? 

Say hello to Pinterest Collection ads - the secret for driving product discovery, sales, and brand growth. 

This powerful ad format allows businesses to showcase multiple products in awesomely engaging ways on the Pinterest feed.

Whether you're launching a new line, promoting a sale, or just increasing visibility, Collection ads provide an immersive, visually compelling way to reach Pinterest's massive audience of active shoppers. 

Ready to learn why these ads need to be part of your paid strategy this year? Let's dive in!

Why should I advertise on Pinterest?

Why should I advertise on Pinterest? Pinterest isn't just a social platform – it's a goldmine for businesses looking to connect with engaged consumers actively seeking new products and brands.

Still skeptical? Let us convince you!

Pinterest has a highly visual feed perfect for showcasing your products and driving serious shopping inspiration. With over 450 million active monthly users, it offers a massive audience of people openly exploring new purchases.

And here's the real kicker – according to Pinterest's own data, a staggering 97% of top searches on the platform are unbranded. That means users are open to discovering new businesses like yours!

Pinterest ads allow you to insert your products and messaging directly into these high-intent consumer journeys. With the right creative and targeting, you can capture attention when it matters most and drive traffic and conversions from an audience actively looking to buy.

Plus, let's remember the positive sentiment surrounding Pinterest. The platform is seen as a trusted source of inspiration, not a disruptive ad environment. Meaning your promotions feel native and welcomed, not intrusive.

With unique ad formats for product discovery, Pinterest offers a rare opportunity to connect with consumers in a thoughtful, visually inspiring way that drives real business results.

What are Pinterest Collection ads?

What are Pinterest Collection ads? Pinterest Collection ads are a one-of-a-kind ad format that lets you showcase multiple products in a single engaging placement. They're kind of like having your own mini digital storefront right on the Pinterest feed.

The format combines a large "hero" image or video with three smaller product pics to create a visually striking ad unit. This multi-product teaser really grabs attention and entices users to explore your full product line.

Here's an example so you can see it in action:

The hero image draws the eye, while the additional product visuals below give a tantalizing preview of what else you have to offer. It's like putting your greatest hits right up front!

When a user clicks or taps the Collection ad, it seamlessly expands into an immersive, full-screen experience where they can browse up to 24 additional images or product details. Slick right?

This allows brands to spotlight entire product ranges or seasonal collections in a super convenient, mobile-optimized way. You can even customize the landing pages for the hero and supporting images to create a smooth shopping journey.

It's a format tailor-made for the digital window-shopping mentality of Pinterest's audience. Collections make it easy to capture attention and instantly convey the depth of your product catalog in a highly visual, actionable way.

What Are the Benefits of Pinterest Collection Ads?

Pinterest Collection ads pack some serious punches when it comes to driving engagement, and purchases and making your brand stand out. Here are a few key benefits:

Increased Product Discoverability 

Collection ads make it super simple for consumers to discover and explore your entire product range from a single ad unit. The visually striking format grabs attention, while the expansive gallery view exposes people to way more items than a standard ad.

Higher Conversion Potential 

Since Pinterest users are inherently open to finding new brands and shopping inspo, serving up collections of product imagery hits the bullseye. It's like catnip for aiding those "I need this!" spark moments that lead to purchases.

Smooth Shopping Experiences 

Customers can effortlessly tap through to view product details and make purchases after being enticed by your collection. No more awkward journeys across multiple ads and web pages. The full experience is optimized for convenient online shopping.

Increased Brand Awareness 

Going big with vibrant, eye-catching lifestyle imagery followed by a smorgasbord of product shots is the ideal way to quickly convey what your brand is about. Collection ads instantly communicate your range and style in an engaging, memorable way.

It's About the Journey 

The expanded, immersive experience allows you to take customers on a visually-driven journey tailored to how people browse and buy on Pinterest. Making the most of attention by showcasing what matters most.

Enough convincing? 

Collections are a must-have in your Pinterest ads strategy for elevating product discovery, removing sales funnel friction, and driving more revenue. It's time to stock up!

How to Create Pinterest Collection Ads

How to Create Pinterest Collection Ads Excited to start showcasing your products with Pinterest's stellar Collection ad format? Let's get you started!

There are two main routes for creating Collection ads - manual or automated. The path you choose depends on how hands-on you want to be.

Create Pinterest Collection ads by  Manual Method:

1. Log into your Pinterest Business account and click "Create Pin"
2. Upload your main hero image/video and craft the description
3. Add your destination URL for where you want this hero asset to send clicks
4. Now it's time to select your supplementary product images - you can choose existing Pins, upload fresh images, or use product IDs from your catalog
5. Keep adding product visuals until you have at least 3 secondary assets
6. Once happy, save your Collection, select a board, and publish!

This manual approach gives you complete control over which specific products are featured in your Pinterest Collection ad.

Create Pinterest Collection ads by  Automated Method:

1. Make sure your product catalog is uploaded and organized into relevant groups
2. Follow the same start steps to create a new Pinterest Pin
3. Select the "Catalog Sales" objective for your campaign
4. Now just pick which product groups you want to populate your Collection ad
5. Upload the hero creative, set budget/targeting, and you're good to launch!

The automated option saves time by dynamically populating your Collection with your catalog imagery. 

Just be sure your product groups make sense for that campaign.

Both paths allow you to take advantage of Pinterest's hand-curated hero image or lifestyle video ideas to ensure your Collection ad creativity captures maximum attention.

From here, it's just a matter of setting up your targeting parameters like demographics, interests, keywords, and so on. Don't be afraid to experiment and expand your reach!

Once live, keep refreshing your Collections with new product imagery to maintain engagement and drive even more checkouts.

If you want best experience then check out our service on Pinterest Agency ad account.

Conclusion

There you have it - everything you need to know about leveraging the impact of Pinterest Collection ads in 2024 and beyond. 

With their ability to increase discoverability, conversions, and brand awareness and deliver standout shopping experiences, it's an ad format that can seriously amplify your business.