You might be aware that there is no use in creating a campaign in terms of budgets, targets, and creatives when there are errors in the performance of the Pinterest Tag. It’s important to set up the Pinterest Tag to obtain user data successfully.

Knowing how to properly optimize the Pinterest Ad campaigns and how to start them will not be enough. It’s because you must also have good knowledge of how you can implement the “CODE,” which will let you measure the success of the Ad campaigns on Pinterest.

So, without wasting any more time, let’s gain some helpful information on the Pinterest Pixel and how you can easily use the Pinterest Tag Helper.

What is Pinterest Pixel?

The “Pinterest Pixel” or “Pinterest Tag” is part of a web code that will let your marketing department obtain information to generate, measure, and optimize the audience for your paid media Ad campaigns.

This particular Tag can identify all the advertisers with a unique ID and enable you to estimate the success of the advertisements by being able to measure the conversions. This is done by the actions performed by the individuals on your website after interrelating with it or being impacted by the ad campaign.

Pinterest Tag is designed based on the event codes and the base code and will work by tracking all the information related to Pinterest. The base code is known as the origin, and it should be added to all the pages of your business’s site.

Doing so will allow the Pinterest Tag to work properly and allow you to obtain all the information from the users. You must add this code right before you include the event codes.

After adding the base code, you can then add the vent codes, which will measure how much impact the Pinterest Ads have on certain actions that occur on your business’s website. All these codes become extremely important for all those dynamically optimized ad campaigns, such as the “Dynamic Retargeting Ads.”

You must place the event codes on those pages that will let you track and give you access to data on certain conversions that take place.

Finding Pinterest Pixel ID: Steps You Should Follow

By now, you already know what Pinterest pixels are. However, you need to set up these pixels so that you can obtain the audience data through the Link Manager. So, how do you set up the Pinterest pixel ID? The steps mentioned in this section will help you.

• Step 1: Gain access to your Ads Manager account on Pinterest
• Step 2: Click on the “Ads” option. From the drop-down section, choose “Conversion Tracking.”
• Step 3: Copy the “Universal Pinterest Tag” for your pixel and input it into the Link Manager Setup section.

Using the Pinterest Tag Helper: How to Do It?

The Pinterest Tag Helper is an extension of Google Chrome that will let you verify the installation of the Pinterest Tag or Pixel. Firstly, you should visit the “Chrome Web Store” and install the Pinterest Tag Helper. After that, you must follow these pointers on how to use it:

• Access the website where the Pinterest Tag Helper has been installed.
• Press on the Pinterest Tag Helper from the Chrome toolbar to launch it.
• The Tag Helper will show you the current status of the Pinterest Tag. It will also show whether or not the Tag is functioning properly or if it’s experiencing any problems.
• To receive detailed information on the Pinterest Tag, press on the “View Details” option, and it will provide data on all the events that are tracked.   
• You can track down all events with the Tag Helper effectively. For instance: “When you want to know whether or not events like “Signup” and “Lead, you have to trigger those events on the website. After that, use the Tag Helper to check whether or not it registers.”
• If you experience problems with the Pinterest Tag, the Pinterest Tag Helper can provide you with proper suggestions on how you can easily fix it.
• You can also go through various website pages and then use the Tag Helper to make sure that the Pinterest Tag is functioning properly on all the pages.

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Summing Up

Pinterest Tag or Pixel is a great tool for all businesses, including medium and small-sized ones. It will let them monitor the user activity, drive in the conversions, and allow them to optimize the Ad campaigns.

It will provide complete information and is equipped with tracking features so that you can make accurate decisions. You can also use the Pinterest Tag Helper, which will provide you with the best Pinterest Ad strategies.

The Tag Helper can also conduct repairs and authentications for the Pinterest Tag but will not change or edit the Tag code; it will only offer information on its functionality.