If you’re planning to use Pinterest to advertise your products or services, you might want to experiment with various ad formats that the platform has in-store. Quiz ads are one of the newest and most popular Ad formats on Pinterest.

These ads were launched on Pinterest back in September 2023 and have already proven themselves to be the best Ad format. Many e-commerce business owners have said these ads are outstanding because they have provided top-quality results.

Pinterest Quiz Ads: Things to Know

The quiz ads on Pinterest are a type of Ad format that has MCQs (multiple choice questions) and also has answers. When people interact with these types of ads on the platform, they get a recommendation or outcome from the advertiser according to their choices.

The result of the recommendation that a person gets enables them to build a personal connection with the product or the business/brand. These types of ad formats are used in various industries, including fashion, beauty, food, and many more.

When Must You Use the Pinterest Quiz Ads?

By using the Pinterest Quiz Ads, you can engage the targeted audience in an interactive and fun manner. In this section, you will find out when can you use these ads:

Product/Service Promotion

When you want to advertise a service or a product, you can use the quiz ad format. For instance: “If you sell makeup products, you can easily make a quiz titled, “WHICH MAKEUP PRODUCT IS THE BEST FOR YOU?”, which will provide people with different makeup products according to the quiz results.”

Brand Awareness

Pinterest Quiz Ads are ideal for businesses to increase brand engagement and awareness. Business owners can make a well-crafted quiz that perfectly aligns with the tone and value of their brand. This can help attract people who are interested in their services or products.

Audience Segmentation

Quiz Ad format from Pinterest is ideal for segmenting the audience based on their requirements or preferences. You can make a quick ad that will gather information on what kind of content or product the audience is interested in.

Lead Generation

You can also use quiz ads to get leads. For instance: “Travel agencies can make a quiz ad with the title “WHAT’S YOUR DREAM DESTINATION?” and then collect all the email addresses for a chance to get a travel voucher.”

Educational Content

If you run a business that focuses on offering education or helpful information, Pinterest Quiz Ads is an ideal way to advertise about it. For instance: “A cooking company can create a Quiz Ad with the title “WHAT KIND OF CHEF ARE YOU?” and provide recipe suggestions according to the outcomes.

Seasonal Campaigns

During special events or holidays, you can use the quiz ad format to make theme-based quizzes that will match the season perfectly. For instance: “A clothing company can make a quiz with the title “WHAT’S YOUR HOLIDAY OUTFIT?” to display all their seasonal collection.

How Exactly Does the Pinterest Quiz Ads Work?

The Pinterest Quiz Ads are only available on the mobile version. But when you create this ad, it will be visible to all the individuals on the platform when they save, search, and even browse Pins. These types of Pinterest Ads have three parts, which are:

The Title Pin

This can be a video or image with a ratio of 2:3. The assets must include the Pin description and title to make sure that the Ad is displayed in all the relevant places.

A built-in CTA (Call to Action) will also be displayed when the Pin shows up on the Home Feed. This will enable all the users to take up the quiz.

The Result Pin

This part contains the “outbound link,” “description,” “title,” and “image.” The number of result pins you make will depend heavily on how many answer options are present. For instance: “When there are 5 possible answers for every question, you will need 5 result pins.”

Questions and Answers

There are 2 or 3 questions for each quiz ad and 2 or 3 answers for every question. It’s very important that you provide the same number of answers to every question.

[Small Note]: Remember, the quiz ad itself can’t be saved, but you can surely save the results from the Ad as “PINS” on the platform.

Best Practices to Keep in Mind

Here are some of the best practices for the Pinterest Quiz Ads that you should follow:

• Ask all the questions how you normally would in real life
• Create the quiz ad as if it’s the version of yourself talking to the consumers
• Ask only those questions that will provide you with an accurate outcome
• The text must be short. The title should be 7 words, result pins below 20 words, and description below 15 words.
• You should keep the tone of the quiz fun and positive. People will surely like it.

Final Thoughts

Pinterest Quiz Ads have become an ideal ad format for many businesses. You can only use these ads on Pinterest, and they are available only through mobile devices. Creating unique, fun, and exciting quiz ads will let you promote your business effectively.