Having your TikTok ads account suddenly suspended can be incredibly frustrating and detrimental for your advertising campaigns. Without warning, your ability to run and manage campaigns disappears.

Revenue is impacted as ads stop serving. There are various reasons an account can be banned - policy violations, unusual activity, suspicious payments, etc. As an agency, identifying the cause and quickly navigating the appeals process is key to getting accounts reinstated.

Let’s explore common reasons for suspended TikTok accounts and actionable tips for agencies to resolve issues on behalf of clients.

Review Account for Policy Violations

TikTok has detailed advertising policies, similar to other platforms. Carefully review your ads and those of your client to check for any apparent violations that could have triggered a suspension. Common reasons include inappropriate content, call-to-action buttons, landing pages, etc. Take corrective actions.

Provide Valid Contact and Billing Information

TikTok requires valid business contact information and payment details to serve ads. Using fake names or disposable payment cards can get accounts suspended. Make sure your client’s account has accurate business documentation, contact info and billing sources. Update if needed.

Beware of Too-Good-to-Be-True Third Party Services

Be cautious of unauthorized third parties offering TikTok services like followers, views, etc. Using these can result in account bans. Stick to official TikTok partners and certified services to avoid issues. Educate your clients on risks.

Avoid Aggressive Link Sharing Tactics

Aggressively sharing links on profiles and videos to external sites using tactics meant to drive click volume can jeopardize accounts. Ensure your linkage strategies align with TikTok’s terms to prevent policy violations.

Watch for Unusual Performance Spikes

Sudden large jumps in ad spending, impressions, or results well above historic levels can trigger automated suspensions to investigate anomalies. Gradually scale up campaigns and keep performance metrics consistent to avoid red flags.

Submit Appeals Explaining the Situation

If you believe a suspension was unwarranted, submit an appeal to TikTok explaining the situation and reasons supporting reinstatement. Provide context around any violations. Demonstrate you have addressed underlying issues and learnings to avoid repeating mistakes.

Patiently Wait for Appeal Reviews

Account reviews and appeal decisions can take days or weeks in some cases. Check back regularly for status updates but allow time for the process. Avoid making rapid changes during reviews that could complicate matters.

The keys are quickly identifying potential causes, addressing non-compliant activities, strengthening account security protocols, and communicating properly with TikTok support to demonstrate your fixes and seriousness about compliance. With persistence, suspended accounts can ultimately get reinstated.

Review Ad Approval Process

Scrutinize your creative approval process for both new ads and ad updates to ensure compliance before they ever run. Flag any questionable content or messaging before launch to prevent policy issues. Tighten review procedures.

Carefully Target Higher-Risk Categories

Certain ad targeting categories like employment, credit repair, gambling etc. have heightened requirements. Ensure you meet the criteria for targeting these categories to avoid improper use. Thoroughly vet high-risk verticals.

Don’t Overstate Product Claims

Avoid ad language that overstates or embellishes product claims that cannot be substantiated. Stick to accurate metrics and capabilities that can be validated. Misleading or exaggerated messaging causes problems.

Institute Required Training for Clients

Require that clients pursuing TikTok advertising complete mandatory training on platform policies and compliance. Educate them on high-risk practices to avoid and maintain certification status demonstrating understanding.

Perform Competitor Audits Checking for Violations

Audit competitor TikTok ads and account practices looking for apparent violations you should avoid. Identify shady targeting, deceptive messaging, or link schemes that break policies so you can steer clear of them.

Maintain Clean Ads and Landing Pages

Double check that both your TikTok ad creative and landing page content meet policies. Even if ads look compliant, landing pages containing inappropriate content, malware, etc can lead to rejections and bans.

With tighter approval processes, training, and monitoring, agencies can help advertisers avoid issues that trigger TikTok ad account suspensions. But even with the best precautions, unexpected suspensions can still occur. Handling these situations swiftly and professionally is the key to successfully retaining your clients’ ad account access.