TikTok is well-known for its short video feature, but recently, the platform introduced another feature, and it's the "Image Format." Previously, this format was a lot more present on social platforms like Instagram and Facebook.

It has flourished greatly, and it's all thanks to the "multi-image carousel" used by all these social media networks, especially for promoting goods and services.

TikTok has repurposed this format and allowed all its users to concoct attractive visuals to grab the attention of their audience. Besides that, some of the publications have gone beyond 10 million views.

The platform has also introduced another advertising tool called "Carousel Ads." This tool will enable businesses to create impactful visual Ad campaigns that will target the audience effectively.

The coolest part about this tool is that you can reuse it to generate content on different platforms while providing every individual with an outstanding shopping experience.

TikTok Carousel Ads: A Brief Definition

The Carousel Ads on TikTok are multi-image ads that seamlessly integrate with the users' news feeds. This ad format will let you share between 2 and 10 images, each with its own caption. But all of the images will be placed together in one Ad.

You will also get the opportunity to choose to either display the Carousel Ads at full width and height or just a portion of the screen. Besides that, you can also add music or a soundtrack to the Ad to provide extra liveliness.

The Carousel Ad will also have a small description, where you can include a "Call To Action" (CTA), which will be highly effective.

Types of TikTok Carousel Ads

You will come across two types of carousel ads: "Standard carousel" and "VSA carousel" ads. You can choose the one based on your business requirements, objectives, and budget. Here is a brief explanation of both of carousel ad types:

Standard Carousel

Standard carousel ads are normally used for app promotion, web conversion, and traffic. It can be customized through API or TTAM and is ideal for all verticals except for commerce. For this type of carousel ad, you can manually upload 2 to 35 images for every Ad.

But make sure all the images are product or brand-focused. All of the images are not clickable, but only the "Call to Action" and the last image, when swiped left, will let the user go to the landing page.

VSA Carousel

This is a type of carousel ad that is used only for product sales. These ads can be customized through API, and they are only recommended for the commerce vertical. You can use catalog images and between 2 to 20 images for every ad.

All the images on the VSA Carousel Ads are clickable, which is possible through the product tag. Furthermore, all the clickable images are connected to a proper product link.

What are the Features of the TikTok Carousel Ads?

The TikTok Carousel Ad has some unique features, and you will not find them in any of TikTok's other formats.

1. The Engagement Metrics: In carousel Ads, you can separately track down the performance of every card. It will provide you with information on all those parts of the Ad that are a lot more engaging.
2. Storytelling: With the Carousel Ads, you can tell a comprehensive story to your targeted audience with the help of videos or images.
3. Original Flexibility: You can easily mix and match the images and videos to make a lively and eye-catching Ad experience.
4. CTA (Call to Action): All the cards present in the Carousel Ad have their own CTA. This will allow all the users to take action on numerous opportunities.
5. The Variety: You can use 10 cards in a Carousel Ad and display various kinds of features or items. It will also let you display different aspects of one single service or item.

Creating the TikTok Carousel Ads: How to Do So?

When you're planning to launch the Carousel Ads on TikTok, it's extremely important to create them properly. Want to know how it's done? Great! Just follow these steps:

• Step 1: Open the Ad account on TikTok and press on the "Campaigns" section.
• Step 2:  Pick from 3 different goals: App Installation, Conversion or Traffic.
• Step 3: Choose the "Ad groups" section and make a new Carousel Ad
• Step 4: Add the creations, which include all the videos or images that you want to add
• Step 5: Fill the editable areas for all the images: TikTok Deeplink, Website URL, and Text
• Step 6: Write the ad text and pick the CTA (Call to Action)
• Step 7: Define the targeting options of the ad, including budget, location, etc.
• Step 8: After adding everything, preview the Ad. Check to see whether or not it's properly displayed.
• Step 9: Now, just press "SUBMIT" to have the Ad validated by TikTok right before it's published.

Final Words

The Carousel Ads on TikTok is an innovative and unique Ad format. It will let you present your services or goods in an engaging way and also effectively increase the conversion on TikTok.

But remember that this particular format is only available in the beta version. If you want your business to experience its full potential, you must take the help of a TikTok partner agency.

We certainly believe that this post provided you with the information you needed on the TikTok Carousel Ads.