What is Bing Agency Ad Account? Why Should we need one? 2024

  • 8 mins read
  • By Jason Loyed
  • March 20, 2024

Looking for a Bing Agency Ad Account? What are Bing agency ad accounts if you don’t know do not worry. 

We are here to explain everything in detail you just have to stick till the end of the article so what are you waiting for?

Let’s dive into the article…

Who Should Use a Bing Agency Ad Account?

Let's start with the obvious - if you're an advertising agency handling paid media for multiple clients, then a Bing Agency ad account is an absolute must-have. 

But agency folk aren't the only ones who can benefit hugely from this platform offering.

Any business or brand working with an external marketing partner, freelance advertiser, or outsourced PPC specialist should also jump on the Bing Agency ad account train. It keeps everything streamlined and organized and provides robust access controls.

For example, say you hire a PPC consultant to handle your search campaigns across Google, Microsoft Advertising (Bing), and other platforms. With a Bing Agency account, you can easily grant them access to manage your ads without compromising credentials. No more awkwardly sharing logins!

It's also a smart move for any enterprise organization with multiple subsidiaries, product lines, or divisions to centralize paid media through an agency ad account structure. This allows for efficient management and roll-up reporting across different parts of the business.

Maybe you're an in-house marketing team divvying up responsibilities across search, social, video, and more. Using an agency setup can help maintain proper permissions and keep everyone's workspace separate.

At the end of the day, Bing Agency ad accounts are built for collaboration, scaling, and maintaining a secure yet accessible advertising operation. If that sounds like a good fit for your situation, it's time to get squared away!

If you want best experience then check out our service on Bing Agency ad account.

What is the Difference Between a Personal and Agency Account?

Personal Bing Ads Account

Glad you asked! While a regular personal Bing Ads account may seem sufficient at first, some crucial differences make the agency setup way more valuable.

With a personal account, you're operating in a silo. It's just you and your ads, with no additional user permissions or visibility into performance across multiple accounts and clients. Not ideal if you've got a lot of brands, campaigns, and stakeholders to juggle!

Bing Agency Ad Account

A Bing Agency account, on the other hand, gives you a central hub to manage and monitor everything in one place. With robust access controls, you can easily add team members or partners and grant them specific permissions. Whether read-only, editor or admin access.

This allows your media team, external agencies, freelancers, and clients to all collaborate within a secure, shared environment. No more juggling logins or restricting visibility!

Another huge upside of the agency setup is the cross-account reporting and analytics features. You can quickly view aggregate performance data across all the managed accounts in your hub. Talk about operational efficiency!

And if you want to lean into the enterprise-level capabilities, things like automated in-line editorial approval workflows can give you greater control and oversight on campaign changes.

7 Features of  Bing Agency Ad Account

Before buying a Bing agency ad account these are the must-have features you have to look for.

Check these following features:

Bing Ads Credit Line Accounts

For agencies or businesses running high-volume paid media through Microsoft Advertising, the credit line account option is an absolute must. It essentially pre-approves you for a flexible line of credit to fund your ad spending.

Rather than prepaying for ad costs each month, you can take advantage of up to 60 days of payment deferral with a credit line. This cash flow flexibility provides some breathing room as you're accruing advertising charges before payments come due.

Access Management Made Easy 

With a Bing Agency account, you've got complete control over who can access and make changes. Grant precise permission levels like read-only, editor, or admin to each team member or partner agency. No more sharing logins or restricting visibility.

Centralized Campaign Management 

Consider this the command center for your paid media operations. The agency account structure allows you to easily view, monitor, and make bulk changes across multiple client accounts from a single unified dashboard. Massive time-saver!

Robust Client & Account Reporting 

Instead of manually pulling reports from each separate ad account, you can quickly review performance data rolled up across your entire agency portfolio. Customize the metrics you need and schedule automated reports to be delivered straight to your inbox. Analytics bliss!

Listing Management Shortcuts 

For any e-commerce advertisers, having an agency setup allows for streamlined product listing management across your Microsoft Merchant Center catalogs. Make universal listing updates and syncs to the campaign level in a few clicks.

Collaborative Workflow Tools 

Agency accounts include handy workflow features to facilitate seamless coordination between clients, partners, and internal teams. Options like inline revision tracking, annotation capabilities, and customizable approval workflows.

Automated Import Solution 

Reducing manual labor is always a win! Bing's automated import solution lets you effortlessly migrate existing Google campaign structures, settings, and targeting into the Microsoft Ads platform. Cross-platform management is made simple...

What is the Benefit of a Bing Agency ad Account?

Where do we start? A Bing Agency ad account unlocks so many advantages for streamlining your paid media campaigns and operations. Let's run through some of the biggest wins:

Better Campaign Management 

Instead of jumping between separate ad accounts, an agency setup centralizes everything into one unified platform. You can monitor performance, make bulk edits, push new campaigns live, and manage billing across all your clients and brands. Maximizing efficiency!

Robust Access Controls 

You've got full reign over setting precise permission levels for everyone who needs access - whether internal teams, external partners or, clients themselves. Easily add new users and grant admin, edit, or read-only privileges as required.

Transparent Cross-Account Reporting 

No more manually pulling data from each account. The agency structure allows you to automatically surface aggregated, cross-account reporting for the metrics you care about. Quickly analyze total performance or drill into specific clients.

Simplified Collaboration 

Smoothly coordinate between internal teams, external stakeholders, and clients through shared dashboard visibility and inline annotation tools. No more endless back-and-forth emails to communicate updates.

Optimized Operations 

From automated rules permission for listing management to time-saving import solutions for syncing Google campaigns, every aspect of an agency ad account is designed to streamline operations.

The core benefit is having an enterprise-grade advertising solution that enables you to effortlessly scale and effectively manage high-complexity paid media programs. With powerful oversight, collaboration, and optimization capabilities, you're guaranteed to unlock better workflow efficiencies and overall performance.

Final Words

So this is all you need to know about Bing Agency Accounts hope the article will give you a clear insight into a regular Bing account or agency ad account.

If you have any doubt you can connect with us by joining our Ecomparkour community channels on Telegram, and Discord, you can also send a text message on WhatsApp.

Jason Loyed
Co Founder of Ecomparkour
As a Paid Media & Web Analytics Specialist, I accelerate e-commerce brand growth by leveraging paid media, data tracking, and web analysis to optimise digital strategies.
Table Of Content
By Jason Loyed
8 mins read

Keep Learning

Aug-23-2022

Join our beautiful community of facebook marketers

Zumba is an effective exercise that burns 600 to 1,000 calories daily. Your fitness and health goals will determine ....
Read
Aug-23-2022

Join our beautiful community of facebook marketers

Zumba is an effective exercise that burns 600 to 1,000 calories daily. Your fitness and health goals will determine ....
Read
Aug-23-2022

Join our beautiful community of facebook marketers

Zumba is an effective exercise that burns 600 to 1,000 calories daily. Your fitness and health goals will determine ....
Read

What is Bing Agency Ad Account? Why Should we need one? 2024

  • March 20, 2024

Looking for a Bing Agency Ad Account? What are Bing agency ad accounts if you don’t know do not worry. 

We are here to explain everything in detail you just have to stick till the end of the article so what are you waiting for?

Let’s dive into the article…

Who Should Use a Bing Agency Ad Account?

Let's start with the obvious - if you're an advertising agency handling paid media for multiple clients, then a Bing Agency ad account is an absolute must-have. 

But agency folk aren't the only ones who can benefit hugely from this platform offering.

Any business or brand working with an external marketing partner, freelance advertiser, or outsourced PPC specialist should also jump on the Bing Agency ad account train. It keeps everything streamlined and organized and provides robust access controls.

For example, say you hire a PPC consultant to handle your search campaigns across Google, Microsoft Advertising (Bing), and other platforms. With a Bing Agency account, you can easily grant them access to manage your ads without compromising credentials. No more awkwardly sharing logins!

It's also a smart move for any enterprise organization with multiple subsidiaries, product lines, or divisions to centralize paid media through an agency ad account structure. This allows for efficient management and roll-up reporting across different parts of the business.

Maybe you're an in-house marketing team divvying up responsibilities across search, social, video, and more. Using an agency setup can help maintain proper permissions and keep everyone's workspace separate.

At the end of the day, Bing Agency ad accounts are built for collaboration, scaling, and maintaining a secure yet accessible advertising operation. If that sounds like a good fit for your situation, it's time to get squared away!

If you want best experience then check out our service on Bing Agency ad account.

What is the Difference Between a Personal and Agency Account?

Personal Bing Ads Account

Glad you asked! While a regular personal Bing Ads account may seem sufficient at first, some crucial differences make the agency setup way more valuable.

With a personal account, you're operating in a silo. It's just you and your ads, with no additional user permissions or visibility into performance across multiple accounts and clients. Not ideal if you've got a lot of brands, campaigns, and stakeholders to juggle!

Bing Agency Ad Account

A Bing Agency account, on the other hand, gives you a central hub to manage and monitor everything in one place. With robust access controls, you can easily add team members or partners and grant them specific permissions. Whether read-only, editor or admin access.

This allows your media team, external agencies, freelancers, and clients to all collaborate within a secure, shared environment. No more juggling logins or restricting visibility!

Another huge upside of the agency setup is the cross-account reporting and analytics features. You can quickly view aggregate performance data across all the managed accounts in your hub. Talk about operational efficiency!

And if you want to lean into the enterprise-level capabilities, things like automated in-line editorial approval workflows can give you greater control and oversight on campaign changes.

7 Features of  Bing Agency Ad Account

Before buying a Bing agency ad account these are the must-have features you have to look for.

Check these following features:

Bing Ads Credit Line Accounts

For agencies or businesses running high-volume paid media through Microsoft Advertising, the credit line account option is an absolute must. It essentially pre-approves you for a flexible line of credit to fund your ad spending.

Rather than prepaying for ad costs each month, you can take advantage of up to 60 days of payment deferral with a credit line. This cash flow flexibility provides some breathing room as you're accruing advertising charges before payments come due.

Access Management Made Easy 

With a Bing Agency account, you've got complete control over who can access and make changes. Grant precise permission levels like read-only, editor, or admin to each team member or partner agency. No more sharing logins or restricting visibility.

Centralized Campaign Management 

Consider this the command center for your paid media operations. The agency account structure allows you to easily view, monitor, and make bulk changes across multiple client accounts from a single unified dashboard. Massive time-saver!

Robust Client & Account Reporting 

Instead of manually pulling reports from each separate ad account, you can quickly review performance data rolled up across your entire agency portfolio. Customize the metrics you need and schedule automated reports to be delivered straight to your inbox. Analytics bliss!

Listing Management Shortcuts 

For any e-commerce advertisers, having an agency setup allows for streamlined product listing management across your Microsoft Merchant Center catalogs. Make universal listing updates and syncs to the campaign level in a few clicks.

Collaborative Workflow Tools 

Agency accounts include handy workflow features to facilitate seamless coordination between clients, partners, and internal teams. Options like inline revision tracking, annotation capabilities, and customizable approval workflows.

Automated Import Solution 

Reducing manual labor is always a win! Bing's automated import solution lets you effortlessly migrate existing Google campaign structures, settings, and targeting into the Microsoft Ads platform. Cross-platform management is made simple...

What is the Benefit of a Bing Agency ad Account?

Where do we start? A Bing Agency ad account unlocks so many advantages for streamlining your paid media campaigns and operations. Let's run through some of the biggest wins:

Better Campaign Management 

Instead of jumping between separate ad accounts, an agency setup centralizes everything into one unified platform. You can monitor performance, make bulk edits, push new campaigns live, and manage billing across all your clients and brands. Maximizing efficiency!

Robust Access Controls 

You've got full reign over setting precise permission levels for everyone who needs access - whether internal teams, external partners or, clients themselves. Easily add new users and grant admin, edit, or read-only privileges as required.

Transparent Cross-Account Reporting 

No more manually pulling data from each account. The agency structure allows you to automatically surface aggregated, cross-account reporting for the metrics you care about. Quickly analyze total performance or drill into specific clients.

Simplified Collaboration 

Smoothly coordinate between internal teams, external stakeholders, and clients through shared dashboard visibility and inline annotation tools. No more endless back-and-forth emails to communicate updates.

Optimized Operations 

From automated rules permission for listing management to time-saving import solutions for syncing Google campaigns, every aspect of an agency ad account is designed to streamline operations.

The core benefit is having an enterprise-grade advertising solution that enables you to effortlessly scale and effectively manage high-complexity paid media programs. With powerful oversight, collaboration, and optimization capabilities, you're guaranteed to unlock better workflow efficiencies and overall performance.

Final Words

So this is all you need to know about Bing Agency Accounts hope the article will give you a clear insight into a regular Bing account or agency ad account.

If you have any doubt you can connect with us by joining our Ecomparkour community channels on Telegram, and Discord, you can also send a text message on WhatsApp.

ecomparkour
We are your trusted marketing partner, specializing in helping you buy Facebook accounts, and dedicated to unlocking your business's full potential.
Phone: +852 5362 7682
Email: hongkong@ecomparkour.com

Room 21, 4/F., Beverley Commercial Center87-105 Chatham Road SouthTsim Sha Tsui, Kowloon HONG KONG
X (Twitter) LogoInstagram LogoYoutube LogoTelegram LogoWhatsApp Logo