At times, you might have noticed a bit of a decline in the Facebook Ad’s performance. Do you know why it happens? Well, it’s because of the Facebook Ad Fatigue.

This “Ad Fatigue” will sneak into the ad campaigns and cause the engaging and vibrant ads to lose appeal. But, hey, don’t worry! There is a way to get out of such problems.

Through this blog post, you learn exactly what Facebook ad fatigue is and the best ways you can resolve this issue so that you can keep the audience engaged and the ads unique and fresh.

Let’s begin!

Facebook Ad Fatigue: An Overview!

Facebook Ad Fatigue takes place when the target audience becomes way too familiar with a business’s ad. This decreases the effectiveness of the Facebook Ads.

How will you feel when you get to see the same type of billboard during your daily commute? You will certainly become immune to the message, and at times, you will not even look at the billboard.

This is also the same for Facebook Ads when they’re displayed way too much to the same audience. Furthermore, you will come across two kinds of ad fatigue on Facebook, which we have mentioned below!

The Audience Fatigue

This is an advanced type of ad fatigue that takes place when the targeting parameters are narrow. The same audience sees the ads repeatedly to the point that they start to ignore them.

When you don’t notice the “audience fatigue” taking place, there is a high chance that your low budget and new creatives will not be helpful.

The Creative Fatigue

This type of fatigue is also known as “creative limits,” and it occurs when the ad creatives, which include copy, videos, and images, become repetitive and stale.

When people on Facebook come across the same ad creative over 2 to 2.5 times on their feeds, they will become fed up with the ads and start ignoring them. This can make Facebook users block or report your Facebook Ads.

In return, it will diminish the impressions and brand awareness and also increase the “Cost Per Result” greatly. Furthermore, it will also reduce the conversion and negatively affect the entire ad performance.

Resolving the Facebook Ad Fatigue: The Best Ways to Do So!

Ad Fatigue can cause a lot of issues with your Facebook Ads. However, more than simply knowing the types of ad fatigues and how they can affect the ads will be required. You must know the right ways to resolve this problem instantly.

We have mentioned some great ways/methods in this section that can help you solve the ad fatigue problem easily and effectively. Take a look!

Change the Ad Creative

Your ad creatives might be pretty good and also provide the best outcomes; you see, people will surely get tired of seeing them. Facebook ad saturation is not a myth – ad fatigue can occur to all those individuals who come across the same type of advertisement repeatedly.

The best thing to do in such situations is to change the ad creative as it will completely eliminate the ad fatigue. We have seen countless advertisers running a single video or ad image for every set, which instantly leads to ad fatigue.

That’s why using 3 to 4 ad creatives is highly recommended for each ad set. When the ad sets are showing signs of ad fatigue, you should add all the new images.

You should also replace the current ones and then try all the new ad formats that you have not tried before, such as “Carousel” Ads or “Collection” Ads. Test out new messaging and angles as well.

When you want to connect with potential consumers on a personal level, you must let them know about your business. Here is a small example: “Individuals who are in the same position as your target audience or come across the same types of problems as they do.”

Reduce the Ad Frequency

Unless advertisers are targeting several million individuals, social platforms like Facebook will display their ads twice to the same group of people.

Twice is completely fine, but when the ads start to show up 5,6,7, or 8 times and even more, that will be a problem.

This is where exactly the costs begin to increase. On average, if your ad frequency is more than 6 times, you should pause the ad campaign and take some chances to reduce that frequency.

Adjust the Targeting

Be honest. Have you checked out the audience settings lately? Do you know that can also lead to ad fatigue on Facebook?

It would help if you kept the ad campaign goal and the ads the same here. It’s because this is all about targeting different individuals, and it might mean targeting:

• Previous website visitors
• The lookalike visitors
• New people in a different niche or segment

When the current audience is fed up with your Facebook Ads, you should target a different group of people.

Exclude all the Past Users

When a person is already engaged with your ads and knows what type of business you run, there is no need to harass them with your content.

If they have already said “NO THANK YOU” to your content and keep on pestering them, things can work against you. So, the best way to get rid of the ad fatigue is to exclude all the previous users.

You can use Facebook’s Pixel to create a custom audience that will target all those individuals who have clicked through to your business’s site during the past 60 days. This will enable you to exclude individuals who clicked through but didn’t convert.

Final Words

Facebook Ad Fatigue is something that countless advertisers experience. However, with the help of a strategic approach, you can easily solve this problem and maintain a higher engagement rate on all your Facebook Ads.

Remember, the best way you can keep your ad content fresh and unique is by trying out different ad creatives, excluding past users, reducing the ad frequency, and adjusting your targeting audience.