Facebook officially introduced story ads to all advertisers in September 2018. This is a new way through which advertisers can promote their business and engage with the users.

More than 300 million people use Facebook Stories, and around 68% of the individuals are using the stories on 2 to 3 apps regularly.

Apart from all the ad formats on Facebook, the story ads provide businesses with an interesting placement to consider. Read on to learn more about this particular Facebook ad format.

What are Facebook Story Ads?

Facebook story ads are visual and vertical ads placed in the "Stories Feed" on mobile devices. The image ads in this particular format will be displayed for 6 seconds, but a video ad will appear for 15 seconds.

If you want to visit the external page (for instance, the landing page), you have to swipe up on the CTA (call to action) option. Facebook stories were launched so that all users could discover and share content and engage and interact on the vertical screen.

They are pretty similar to "Instagram Stories," which creates a full-screen experience. On Instagram, the ads present in the stories were introduced back in March 2018 and became a huge success.

Many companies have reported that after using the story ads, they saw an increase in ad recall. However, on Facebook, these story ads will provide all advertisers with an extra way to boost conversions.

Even though Facebook's revenue increases every year, it has been predicted that there will be a decline in its operating margin. This clearly explains why Facebook decided to invest in stories, which have become popular on Instagram as more than 400 million people use it.

Facebook Story Ads: What is the Cost?

The cost for the story ads will depend on many factors, such as:

• Ad Quality
• Bidding strategy
• Ad objectives
• Target audience

Facebook story ads are priced on CPC (cost per click) or CPM (cost per thousand impressions). On average, the cost for CPC ranges between $0.50 and $3.00, and the cost for CPC ranges between $0.20 and $2.00.

It's also important to remember that businesses have the power to set up their own bidding and budget strategy for Facebook Story Ads. By doing so, they have proper control over the ad spending and optimize the ad campaigns for certain objectives and goals.

Facebook Story Ads: What are They Used For?

The story ads are extremely versatile and used to reach a diverse range of business goals. You can use these ads to meet the campaign goals mentioned below.

• Conversions
• Brand Awareness
• Lead Generation
• Traffic
• Video Views
• Reach
• App Installs

Depending heavily on the ad campaign objective, you can also use different types of "Call to Actions" (CTAs) in the Facebook story ads to drive action. To understand this properly, here is a small example:

"When you pick the "Traffic" objective, you can use CTAs, such as "BOOK TODAY" or "SHOP TODAY," which will encourage users to swipe up. When setting up the "Lead Generation" objective, you can use CTAs, such as "GET THE OFFER" or "SIGN UP NOW."

When you have limited time to drive in action, you should choose the correct CTA so that you allow customers to go the right way and also convince them to swipe up. But whatever your main objective is, the actual power of story ads is present in their placement.

The Facebook Story Ads are integrated among all those organic posts, which are highly engaging. This means you can capitalize on the user's attention, and to do so, you need creative assets and proper targeting to convince the users to take action.

Best Ways to Make the Facebook Story Ads Work

When you want to make highly effective story ads, you need strategic planning and attention to detail. We have listed some of the best ways to help you make engaging and unique Facebook Story Ads for your business:

Keep the Story Ads Vertical

All stories are featured vertically, and you must make sure that the ad creative is properly optimized for a full-screen and vertical view. You can use vertical videos or images, which must have a 9:16 ratio for maximum impact.

Try to Be Concise

You must keep the message concise and clear. Don't mess up the story ad by adding way too much information or text. Concentrate on conveying a key message or just convey the message in a straightforward and simple manner.

Grab the Attention Instantly

Since Facebook Stories moves pretty quickly, you should create a story ad that will catch the user's attention within seconds. Use captivating visuals, imagery, and bold shades to stop all the users from swiping past the story ad.

Tell a Unique Story

You can use the storytelling capabilities of Facebook Stories to make a narrative on your product, service, or brand. Use sequential videos or images to guide all the users through the story, which will emotionally resonate with them.

Include a Strong CTA (Call to Action)

By including a compelling and clear CTA button, you can easily prompt all the users to take action. Whether you're using CTAs like "SWIP UP," "SHOP TODAY," or "LEARN MORE," you must use a CTA that will convince the users to engage with the story ad.

Test Out Different Formats

Advertisers should use different types of ad formats, such as carousel ads, video ads, or image ads. That way, they can find out which ad type works well for their audience. It's important to test out the creative elements, CTAs, and messages to optimize the story ads for maximum effectiveness.

Use the Interactive Components

You should make the story ads a bit more engaging by including all the interactive components, such as "swipe-up links," "polls," "stickers," or "emojis." All these elements will lead to an increase in engagement and user interaction.

Optimize the Facebook Story Ad for Mobile

The majority of the users on Facebook view the stories through their mobile devices. So, make sure that the ad creative is properly optimized for mobile viewing. You should test out the story ads on mobile to make sure they perform and look as intended.

You can also check this Broad Targeting Facebook Ads: Should You Opt in 2024? for better understanding of facebook ads

Conclusion

With Facebook Story Ads, businesses can engage with users in an immersive and visually appealing manner. By using the targeting abilities and unique features of Facebook story ads, you can drive conversions and increase engagement and brand awareness. So, don't think twice; grab the attention of the targeted audience with the Facebook Story Ads today!