Building €2 Billion Worth of Product Pages: The Secret Formula Revealed

Product pages that generated over €2 billion in revenue reveal important insights about effective design.

Common Mistakes in Product Page Design

Product pages often contain these common mistakes:

• Copying competitors blindly
• Stealing ideas from Amazon
• Adding "best practices" without context

The result? After 12 months, pages look like Frankenstein monsters, and conversion rates plummet.

The Missing Foundation

The fundamental problem lies in missing the basics. Effective product pages require understanding four key elements:

• Customer emotional states
• Current problems
• Search triggers
• Desired outcomes

The Truth About Customer Behavior

Remember: Customers don't buy products for fun. They buy because problems need solving.