Auction vs Reservation Facebook Ads: Which One Is Best in 2024?

  • 10 mins read
  • By Jason Loyed
  • April 3, 2024

Businesses across the globe use Facebook Ads. It enables them to promote their services or goods to a wide range of people without much hassle.

But at times, Facebook advertising becomes pretty challenging for many businesses, especially when it comes to picking between “Reservation” and “Auction” campaigns.

You can use these buying types to either increase the awareness of an upcoming event or to launch a new brand. But you should pick the one that will match perfectly with your buying goals.

So, are you all set to learn more about these two buying types? Go through this blog post!

Auction vs Reservation Ads

Before going to the main part, you must have a good idea of what exactly “reservation” and “auction” Facebook Ads are. Here is a brief explanation of both of them:

Auction Ads

These Ad campaigns are common Ad types used by many advertisers on Facebook. Here, you have to place bids at the auction so that you can display your Ads to the audience.

In these auctions, a successful Ad is determined based on factors like estimated action rates, the Ad quality, and the bidding amount.

Furthermore, auction ads provide more flexibility, efficiency, and choice to advertisers with a less predictable outcome. You can place these Ads across the Meta Audience Network, Instagram, Messenger, and Facebook.

Reservation Ads

Reservation Ads (Formerly known as Reach and Frequency Buying) will let you purchase and plan out the campaigns in advance with predictable performance objectives.

These Ads will also allow you to have good control over the frequency controls and can be placed on both Instagram and Facebook. The Ads are not as common as the auction ones and are similar to old-style media buying.

Who Can Use the Auction Ads?

These Ads are available for all those individuals who have an Ad account and a Facebook Page. Opting for the Auction Ads means that you will bid against other businesses in your region, market niche, and industry. You can also choose to optimize for the following:

  • E-Commerce Sales (Product Catalog Sales)
  • Conversions
  • Brand Awareness
  • Lead Generation
  • Traffic
  • App Installs
  • Post Engagement
  • Reach
  • Video Views

When you use Auction Ads, you have to make a commitment when it comes to reaching out to a specific group of people. You can pick between “daily budget” or “lifetime budget” and then run the Ads easily.

Auction Ads are also ideal for businesses that want to run Ads in various nations. When businesses use this option with the “Lookalike Audience,” it will let them make targeted ad campaigns that will provide hugely profitable outcomes.

Who Should Use the Reservation Ads?

Reservation Ads will be an ideal option for you when you aim to reach out to over 200,000 individuals in a specific nation. However, these ad campaigns are not a good option for businesses with small budgets.

Reservation ads will be a great choice for you when you plan to reach out to every individual who visits your business’s site or when you’re using “audience retargeting” as the main technique to increase brand awareness. You can also use these Ads when you have an audience size in a bigger region.

Apart from that, with Reservation Ads, businesses can use “Ad sequence” to serve around 50 Ads to the same audience in a proper order. They can schedule the Ads to run on specific dates or times.

If you wish to make a narrative and tell the story of your products or company with a series of images, canvas, or videos, Reservation Ads are the best option for you. Now, you might have a question like, “How exactly can I sequence my Facebook Ads?” Well, the process is simple!

You just have to choose the ad campaign duration or length and the frequency of capping. Here is an example for a better understanding:

“When you plan to run a 3-week Ad campaign with an occurrence of twice every week, you can display around 6 Ads in the campaign”.

Auction vs Reservation Ads: Benefits and Drawbacks

Advertisers can use either the reservation Ads or the auction Ads based on their budget and goals. But both of these Ads have their own set of benefits and drawbacks, which are mentioned below:

Reservation Ads

Benefits

  • Provides a predictable inventory
  • You will have proper control over the budget
  • It will provide higher engagement and visibility
  • It will let you work with publishers directly to customize the Ad placements and creatives

Drawbacks

  • It has limited flexibility
  • Advertisers have to pay a higher price when the Ads start performing well

Auction Ads

Benefits

  • Make the bidding process efficient and fast
  • You can pay for the Ads based on their actual performance
  • You can adjust the targeting parameters and bids according to the performance data
  • It can offer more reach

Drawbacks

  • There is no guarantee of an Ad volume or placement
  • It can cause Ad fraud
  • The Ads might be displayed on inappropriate and low-quality content

Final Note

Both the auction and reservation Facebook Ads are ideal for all kinds of businesses. The only difference between them is the campaign goals and the campaign setup. Picking between the two will depend on you.

You must conduct separate research on both of them, find out how it will benefit your business, check your budget and objectives, and then proceed further.

Jason Loyed
Co Founder of Ecomparkour
As a Paid Media & Web Analytics Specialist, I accelerate e-commerce brand growth by leveraging paid media, data tracking, and web analysis to optimise digital strategies.
Table Of Content
By Jason Loyed
10 mins read

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Auction vs Reservation Facebook Ads: Which One Is Best in 2024?

  • April 3, 2024

Businesses across the globe use Facebook Ads. It enables them to promote their services or goods to a wide range of people without much hassle.

But at times, Facebook advertising becomes pretty challenging for many businesses, especially when it comes to picking between “Reservation” and “Auction” campaigns.

You can use these buying types to either increase the awareness of an upcoming event or to launch a new brand. But you should pick the one that will match perfectly with your buying goals.

So, are you all set to learn more about these two buying types? Go through this blog post!

Auction vs Reservation Ads

Before going to the main part, you must have a good idea of what exactly “reservation” and “auction” Facebook Ads are. Here is a brief explanation of both of them:

Auction Ads

These Ad campaigns are common Ad types used by many advertisers on Facebook. Here, you have to place bids at the auction so that you can display your Ads to the audience.

In these auctions, a successful Ad is determined based on factors like estimated action rates, the Ad quality, and the bidding amount.

Furthermore, auction ads provide more flexibility, efficiency, and choice to advertisers with a less predictable outcome. You can place these Ads across the Meta Audience Network, Instagram, Messenger, and Facebook.

Reservation Ads

Reservation Ads (Formerly known as Reach and Frequency Buying) will let you purchase and plan out the campaigns in advance with predictable performance objectives.

These Ads will also allow you to have good control over the frequency controls and can be placed on both Instagram and Facebook. The Ads are not as common as the auction ones and are similar to old-style media buying.

Who Can Use the Auction Ads?

These Ads are available for all those individuals who have an Ad account and a Facebook Page. Opting for the Auction Ads means that you will bid against other businesses in your region, market niche, and industry. You can also choose to optimize for the following:

  • E-Commerce Sales (Product Catalog Sales)
  • Conversions
  • Brand Awareness
  • Lead Generation
  • Traffic
  • App Installs
  • Post Engagement
  • Reach
  • Video Views

When you use Auction Ads, you have to make a commitment when it comes to reaching out to a specific group of people. You can pick between “daily budget” or “lifetime budget” and then run the Ads easily.

Auction Ads are also ideal for businesses that want to run Ads in various nations. When businesses use this option with the “Lookalike Audience,” it will let them make targeted ad campaigns that will provide hugely profitable outcomes.

Who Should Use the Reservation Ads?

Reservation Ads will be an ideal option for you when you aim to reach out to over 200,000 individuals in a specific nation. However, these ad campaigns are not a good option for businesses with small budgets.

Reservation ads will be a great choice for you when you plan to reach out to every individual who visits your business’s site or when you’re using “audience retargeting” as the main technique to increase brand awareness. You can also use these Ads when you have an audience size in a bigger region.

Apart from that, with Reservation Ads, businesses can use “Ad sequence” to serve around 50 Ads to the same audience in a proper order. They can schedule the Ads to run on specific dates or times.

If you wish to make a narrative and tell the story of your products or company with a series of images, canvas, or videos, Reservation Ads are the best option for you. Now, you might have a question like, “How exactly can I sequence my Facebook Ads?” Well, the process is simple!

You just have to choose the ad campaign duration or length and the frequency of capping. Here is an example for a better understanding:

“When you plan to run a 3-week Ad campaign with an occurrence of twice every week, you can display around 6 Ads in the campaign”.

Auction vs Reservation Ads: Benefits and Drawbacks

Advertisers can use either the reservation Ads or the auction Ads based on their budget and goals. But both of these Ads have their own set of benefits and drawbacks, which are mentioned below:

Reservation Ads

Benefits

  • Provides a predictable inventory
  • You will have proper control over the budget
  • It will provide higher engagement and visibility
  • It will let you work with publishers directly to customize the Ad placements and creatives

Drawbacks

  • It has limited flexibility
  • Advertisers have to pay a higher price when the Ads start performing well

Auction Ads

Benefits

  • Make the bidding process efficient and fast
  • You can pay for the Ads based on their actual performance
  • You can adjust the targeting parameters and bids according to the performance data
  • It can offer more reach

Drawbacks

  • There is no guarantee of an Ad volume or placement
  • It can cause Ad fraud
  • The Ads might be displayed on inappropriate and low-quality content

Final Note

Both the auction and reservation Facebook Ads are ideal for all kinds of businesses. The only difference between them is the campaign goals and the campaign setup. Picking between the two will depend on you.

You must conduct separate research on both of them, find out how it will benefit your business, check your budget and objectives, and then proceed further.

ecomparkour
We are your trusted marketing partner, specializing in helping you buy Facebook accounts, and dedicated to unlocking your business's full potential.
Phone: +852 5362 7682
Email: hongkong@ecomparkour.com

Room 21, 4/F., Beverley Commercial Center87-105 Chatham Road SouthTsim Sha Tsui, Kowloon HONG KONG
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