How to Use Google Trends for Dropshipping in 2024

  • 6 mins read
  • By Darian Cordes
  • February 20, 2024

Dropshipping has exploded in popularity as a fulfillment model for e-commerce businesses. It allows entrepreneurs to sell products without holding inventory. When an order comes in, the dropshipper purchases the item from a third-party supplier who then ships it directly to the customer.

This flexibility comes with the challenge of identifying the most profitable and in-demand products to sell. Monitoring Google Trends is an invaluable resource for dropshippers to gain insight into consumer interests.

This article will explore how dropshippers can use Google Trends and other Google tools to choose hot-selling products, identify new opportunities, and boost their sales.

Search Popularity of Product Keywords

Google Trends shows how frequently a keyword or topic is searched on Google over time. More searches indicate higher demand.

Dropshippers can input potential product keywords into Trends to gauge consumer interest. For example, a jump in searches for “dumbbell set” shows the rising popularity of home gym equipment.

You can then find suppliers for trending products while demand is high. But act quickly - hot items can quickly become saturated.

Compare Keyword Search Volume

Google Trends allows you to compare search volume across multiple terms.

Use this to assess whether a new product niche is growing or an existing category is declining.

For example, compare “fidget spinner” to “pop it toy”. fidget spinner are gaining searches while Pop-it toys  have declined, signaling a new hot toy.

You can also compare different product variations like “hoop earrings” vs “drop earrings” to choose which to focus on.

Analyze Geographic Trends

Google Trends provides search data broken down by country and even city.

Analyze geographic trends to identify where demand for certain products is highest.

For example, searches for snow shovels peak every winter in northern cities. Targeting customers in colder regions with related products can boost seasonal sales.

Identify Trending Topics

The Top Charts feature shows the most searched topics overall on Google.

Regularly checking which topics are trending can reveal emerging products to explore. For example, a surge in “Wordle” searches indicates the viral word game offers product potential.

The Rising section displays new topics gaining sudden popularity. This helps uncover the latest hot product crazes to capitalize on.

Search Product Reviews

Dropshippers can also leverage Google’s natural search results to assess product demand, not just Google Trends.

Search for a product keyword and look at the review volume and ratings on the top results. More reviews indicate sustained consumer interest. High ratings show satisfaction with top products.

You can then determine who supplies the well-reviewed products to add to your dropshipping catalog.

Analyze Related Queries

When searching keywords on Google, scroll down to view the Related Queries section. This shows other product terms commonly searched by the same users.

The Related Queries provide additional inventory ideas connected to existing product interests that can complement your current offerings.

For instance, searches for "bike helmet" also show user interest in related safety gear like "bike light", "cycling gloves" and "reflective vest". The Related Queries allow dropshippers to anticipate complementary or accessory products to offer bundles and cross-sell.

Explore Autocomplete Suggestions

As you type keywords into Google, it provides autocomplete suggestions based on popular searches.

Review these closely for product phrases you may not have considered. The suggestions change regularly based on rising search trends.

Typing “fidget” for example brings up “fidget toys”, indicating the generic category is more searched than just “fidget spinner”.

Conclusion

Google Trends should be a go-to resource in any dropshipper’s toolkit. Its data insights help identify in-demand products to boost sales.

But don’t rely only on Google Trends. Combine it with researching Google’s natural search results, reviews, and related queries to assess product potential fully.

Monitoring consumer search behavior through Google will keep your dropshipping business stocked with hot-selling items your customers want most. This translates into more sales and revenue.

So tap into the power of Google Trends and Google Search to stay on top of ever-changing consumer interests and demand. The most successful dropshipping stores ride the waves of current trends to maximize opportunities.

Darian Cordes
CEO of Ecomparkour
As an eCommerce Solutions Provider and Facebook Ad compliance expert, I’m driving success at Ecom Parkour by ensuring that advertising efforts are both impactful and compliant.
Table Of Content
By Darian Cordes
6 mins read

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How to Use Google Trends for Dropshipping in 2024

  • February 20, 2024

Dropshipping has exploded in popularity as a fulfillment model for e-commerce businesses. It allows entrepreneurs to sell products without holding inventory. When an order comes in, the dropshipper purchases the item from a third-party supplier who then ships it directly to the customer.

This flexibility comes with the challenge of identifying the most profitable and in-demand products to sell. Monitoring Google Trends is an invaluable resource for dropshippers to gain insight into consumer interests.

This article will explore how dropshippers can use Google Trends and other Google tools to choose hot-selling products, identify new opportunities, and boost their sales.

Search Popularity of Product Keywords

Google Trends shows how frequently a keyword or topic is searched on Google over time. More searches indicate higher demand.

Dropshippers can input potential product keywords into Trends to gauge consumer interest. For example, a jump in searches for “dumbbell set” shows the rising popularity of home gym equipment.

You can then find suppliers for trending products while demand is high. But act quickly - hot items can quickly become saturated.

Compare Keyword Search Volume

Google Trends allows you to compare search volume across multiple terms.

Use this to assess whether a new product niche is growing or an existing category is declining.

For example, compare “fidget spinner” to “pop it toy”. fidget spinner are gaining searches while Pop-it toys  have declined, signaling a new hot toy.

You can also compare different product variations like “hoop earrings” vs “drop earrings” to choose which to focus on.

Analyze Geographic Trends

Google Trends provides search data broken down by country and even city.

Analyze geographic trends to identify where demand for certain products is highest.

For example, searches for snow shovels peak every winter in northern cities. Targeting customers in colder regions with related products can boost seasonal sales.

Identify Trending Topics

The Top Charts feature shows the most searched topics overall on Google.

Regularly checking which topics are trending can reveal emerging products to explore. For example, a surge in “Wordle” searches indicates the viral word game offers product potential.

The Rising section displays new topics gaining sudden popularity. This helps uncover the latest hot product crazes to capitalize on.

Search Product Reviews

Dropshippers can also leverage Google’s natural search results to assess product demand, not just Google Trends.

Search for a product keyword and look at the review volume and ratings on the top results. More reviews indicate sustained consumer interest. High ratings show satisfaction with top products.

You can then determine who supplies the well-reviewed products to add to your dropshipping catalog.

Analyze Related Queries

When searching keywords on Google, scroll down to view the Related Queries section. This shows other product terms commonly searched by the same users.

The Related Queries provide additional inventory ideas connected to existing product interests that can complement your current offerings.

For instance, searches for "bike helmet" also show user interest in related safety gear like "bike light", "cycling gloves" and "reflective vest". The Related Queries allow dropshippers to anticipate complementary or accessory products to offer bundles and cross-sell.

Explore Autocomplete Suggestions

As you type keywords into Google, it provides autocomplete suggestions based on popular searches.

Review these closely for product phrases you may not have considered. The suggestions change regularly based on rising search trends.

Typing “fidget” for example brings up “fidget toys”, indicating the generic category is more searched than just “fidget spinner”.

Conclusion

Google Trends should be a go-to resource in any dropshipper’s toolkit. Its data insights help identify in-demand products to boost sales.

But don’t rely only on Google Trends. Combine it with researching Google’s natural search results, reviews, and related queries to assess product potential fully.

Monitoring consumer search behavior through Google will keep your dropshipping business stocked with hot-selling items your customers want most. This translates into more sales and revenue.

So tap into the power of Google Trends and Google Search to stay on top of ever-changing consumer interests and demand. The most successful dropshipping stores ride the waves of current trends to maximize opportunities.

ecomparkour
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Email: hongkong@ecomparkour.com

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