How to Run a Facebook Lead Ad for Businesses in 2024?

  • 8 mins read
  • By Jason Loyed
  • April 9, 2024

With more than 200 million companies using it to advertise their business, Facebook still stands out as an important platform to grow your business. This platform also remains the best option for all digital marketers.

So, when you’re planning to get leads for your business, using Facebook will be an excellent option, as it’s known to provide corporations with the chance to generate leads.

Now, you might be thinking, “What should I do to generate leads?” or “How to begin”? Well, as a beginner, you might feel pretty overwhelmed by all the information available online.

But there is nothing to worry about! Getting started with the Facebook Lead Ads is not that difficult. In this post, you will get a detailed explanation of how to effectively run these ads on Facebook for your business.

Facebook Lead Ads: What is It and How Does it Work?

Facebook Lead Ads are ads designed to gather all the leads on Facebook. You can make a lead ad on this platform just like a normal Facebook Ad. However, rather than redirecting the clicks to the landing page or website, users will find a form where they can fill out the details and then submit it.

This is a quick and easy way to connect with all your leads without making them leave Facebook. Simply put, Facebook Lead Ads have “questionnaires” or “digital forms,” which will pop up when a user interacts with the ad.

To know how exactly these lead ads work, here is a small example:

“Suppose you run a pet shop selling personalized pet accessories and decided to advertise your business to all the pet owners from new areas/locations. To do so, you run a Facebook Lead Ad on your services.

When a pet owner sees the ad, he/she will surely click on it. Once they do, a form will appear immediately and be prefilled with their contact information and name.

Now, the only thing the pet owner must do is fill out all the other fields (if there are any) and then press “submit.” That way, you will get a new lead for your business.”

Running a Facebook Lead Ad: How to Do It?

When you’re planning to make a Lead Ad on Facebook for your business, you must follow the steps mentioned in this section.

Step 1: Open the Facebook Ad Manager

Gain access to your account on Facebook Ads Manager. Make one if you don’t have an account. To start running the lead ads, you must have a Facebook page, which you can create during the onboarding work in the Ads Manager.

You just have to upload the profile picture, category, and name. After that, you will be prompted to add a “payment method.” Once you get that done, you can press the “NEXT” button. Now, you can click on “Create an ad campaign” to make your ad.

Step 2: Pick the Objective for the Ad Campaign

You must choose a campaign objective that will match all your goals perfectly. For the lead generation, pick the lead objective. When you press the “CONTINUE” option, you have to provide more information before proceeding further.

Make sure to add the campaign name and mention if the ad is related to politics, social problems, credit, elections, housing, or employment.

You will also get the chance to enable the “Advantage Ad Campaign” and “A/B Test options as they can optimize the ad campaign and let you have a bit more control over the cost.

Step 3: Create the Ad Set

You must create an ad set that will reflect the ad persona. Name the ad set and select the conversion location. You can choose the performance objective, selecting between maximizing the “number of conversion leads” or “number of leads.”

Furthermore, Meta will also give you the chance to set up the “cost-per-outcome” objective. Here, the service will invest your budget and obtain most of the leads with the highest volume bid approach.

You will also come across the “Dynamic Creative” option. This particular option will let you upload all the creative elements to make auto-generated combinations to properly target the audience.

Step 4: Specify the Schedule and Budget

Under the “Dynamic Creative”, there is the “Schedule and Budget” option. It will allow you to choose between a “lifetime” or “daily” budget and specify how much you wish to invest. Besides that, the Ads Manager will also offer helpful information on the budget.

Scheduling will allow you to run the Facebook Lead Ads every time or deliver them on certain days or hours of the week according to certain criteria, like the time zone of a user.

Step 5: Define the Audience

Once you add the budget, you must set up the target audience. You can choose from the following:

  • Language
  • Age
  • Location
  • Gender

You can make the targeting more detailed by providing further behaviors, interests, and demographic information.

If you wish to remove certain things from the Ad, you can just press on the “EXCLUDE” option and add the items there. Also, don’t forget to check whether or not you have included all the important information.

Step 6: Choose the Ad Placement

To complete the “lead ad set,” you must pick the ad placements. You can pick between “manual” or “advantage+” placements. Make sure to choose the correct inventory filters, content type rejections, and block lists (if available) for brand suitability and safety.

You can choose “manual placements” when you have to pick the asset customizations, platforms, and devices.

Step 7: Make the Facebook Lead Ad

Before going to the main part, you must choose whether or not the ad is a partnership ad. Meta suggests these types of ads because they perform much better than the normal ads because of their optimization.

When setting up the ad, you should pick between a carousel and a single video/image. After that, you have to make a captivating ad copy and create a unique video or image to catch the attention of the audience.

You can also make a slideshow or video with a template or upload your own media. Add a CTA (call to action) button, description, and a headline.

Step 8: Make the Form for Lead Generation

Before publishing the Lead Ad, you must create the lead generation form for it. Name the form and then select the form type according to the goal of the lead generation campaign and the information you wish to get from the Facebook users, such as name, contact number, etc. After that, you can also choose between “rich creative,” “more volume,” and “higher intent.”

Step 9: Set Up the Tracking Events

You can track down the event datasets and also get to create the parameters for the Ad URL. Just select the event that you wish to monitor, such as offline, app, website, or CRM, and then you can move forward and publish the ad.

Step 10: Double-check and Publish the Ad

You should go through the Lead Ad and make sure all the information is correct and that the Ad form obtains all the needed information. After the checking process, you can publish the Facebook Lead Ad.

Conclusion

Facebook Lead Ads will bring in plenty of leads for your business. By reading this post, you will get a good understanding of these ads, what they are, and how you can run them on Facebook for your business.

Jason Loyed
Co Founder of Ecomparkour
As a Paid Media & Web Analytics Specialist, I accelerate e-commerce brand growth by leveraging paid media, data tracking, and web analysis to optimise digital strategies.
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How to Run a Facebook Lead Ad for Businesses in 2024?

  • April 9, 2024

With more than 200 million companies using it to advertise their business, Facebook still stands out as an important platform to grow your business. This platform also remains the best option for all digital marketers.

So, when you’re planning to get leads for your business, using Facebook will be an excellent option, as it’s known to provide corporations with the chance to generate leads.

Now, you might be thinking, “What should I do to generate leads?” or “How to begin”? Well, as a beginner, you might feel pretty overwhelmed by all the information available online.

But there is nothing to worry about! Getting started with the Facebook Lead Ads is not that difficult. In this post, you will get a detailed explanation of how to effectively run these ads on Facebook for your business.

Facebook Lead Ads: What is It and How Does it Work?

Facebook Lead Ads are ads designed to gather all the leads on Facebook. You can make a lead ad on this platform just like a normal Facebook Ad. However, rather than redirecting the clicks to the landing page or website, users will find a form where they can fill out the details and then submit it.

This is a quick and easy way to connect with all your leads without making them leave Facebook. Simply put, Facebook Lead Ads have “questionnaires” or “digital forms,” which will pop up when a user interacts with the ad.

To know how exactly these lead ads work, here is a small example:

“Suppose you run a pet shop selling personalized pet accessories and decided to advertise your business to all the pet owners from new areas/locations. To do so, you run a Facebook Lead Ad on your services.

When a pet owner sees the ad, he/she will surely click on it. Once they do, a form will appear immediately and be prefilled with their contact information and name.

Now, the only thing the pet owner must do is fill out all the other fields (if there are any) and then press “submit.” That way, you will get a new lead for your business.”

Running a Facebook Lead Ad: How to Do It?

When you’re planning to make a Lead Ad on Facebook for your business, you must follow the steps mentioned in this section.

Step 1: Open the Facebook Ad Manager

Gain access to your account on Facebook Ads Manager. Make one if you don’t have an account. To start running the lead ads, you must have a Facebook page, which you can create during the onboarding work in the Ads Manager.

You just have to upload the profile picture, category, and name. After that, you will be prompted to add a “payment method.” Once you get that done, you can press the “NEXT” button. Now, you can click on “Create an ad campaign” to make your ad.

Step 2: Pick the Objective for the Ad Campaign

You must choose a campaign objective that will match all your goals perfectly. For the lead generation, pick the lead objective. When you press the “CONTINUE” option, you have to provide more information before proceeding further.

Make sure to add the campaign name and mention if the ad is related to politics, social problems, credit, elections, housing, or employment.

You will also get the chance to enable the “Advantage Ad Campaign” and “A/B Test options as they can optimize the ad campaign and let you have a bit more control over the cost.

Step 3: Create the Ad Set

You must create an ad set that will reflect the ad persona. Name the ad set and select the conversion location. You can choose the performance objective, selecting between maximizing the “number of conversion leads” or “number of leads.”

Furthermore, Meta will also give you the chance to set up the “cost-per-outcome” objective. Here, the service will invest your budget and obtain most of the leads with the highest volume bid approach.

You will also come across the “Dynamic Creative” option. This particular option will let you upload all the creative elements to make auto-generated combinations to properly target the audience.

Step 4: Specify the Schedule and Budget

Under the “Dynamic Creative”, there is the “Schedule and Budget” option. It will allow you to choose between a “lifetime” or “daily” budget and specify how much you wish to invest. Besides that, the Ads Manager will also offer helpful information on the budget.

Scheduling will allow you to run the Facebook Lead Ads every time or deliver them on certain days or hours of the week according to certain criteria, like the time zone of a user.

Step 5: Define the Audience

Once you add the budget, you must set up the target audience. You can choose from the following:

  • Language
  • Age
  • Location
  • Gender

You can make the targeting more detailed by providing further behaviors, interests, and demographic information.

If you wish to remove certain things from the Ad, you can just press on the “EXCLUDE” option and add the items there. Also, don’t forget to check whether or not you have included all the important information.

Step 6: Choose the Ad Placement

To complete the “lead ad set,” you must pick the ad placements. You can pick between “manual” or “advantage+” placements. Make sure to choose the correct inventory filters, content type rejections, and block lists (if available) for brand suitability and safety.

You can choose “manual placements” when you have to pick the asset customizations, platforms, and devices.

Step 7: Make the Facebook Lead Ad

Before going to the main part, you must choose whether or not the ad is a partnership ad. Meta suggests these types of ads because they perform much better than the normal ads because of their optimization.

When setting up the ad, you should pick between a carousel and a single video/image. After that, you have to make a captivating ad copy and create a unique video or image to catch the attention of the audience.

You can also make a slideshow or video with a template or upload your own media. Add a CTA (call to action) button, description, and a headline.

Step 8: Make the Form for Lead Generation

Before publishing the Lead Ad, you must create the lead generation form for it. Name the form and then select the form type according to the goal of the lead generation campaign and the information you wish to get from the Facebook users, such as name, contact number, etc. After that, you can also choose between “rich creative,” “more volume,” and “higher intent.”

Step 9: Set Up the Tracking Events

You can track down the event datasets and also get to create the parameters for the Ad URL. Just select the event that you wish to monitor, such as offline, app, website, or CRM, and then you can move forward and publish the ad.

Step 10: Double-check and Publish the Ad

You should go through the Lead Ad and make sure all the information is correct and that the Ad form obtains all the needed information. After the checking process, you can publish the Facebook Lead Ad.

Conclusion

Facebook Lead Ads will bring in plenty of leads for your business. By reading this post, you will get a good understanding of these ads, what they are, and how you can run them on Facebook for your business.

ecomparkour
We are your trusted marketing partner, specializing in helping you buy Facebook accounts, and dedicated to unlocking your business's full potential.
Phone: +852 5362 7682
Email: hongkong@ecomparkour.com

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