How to Use Geofence on Facebook Advance Location Targeting in 2024?

  • 8 mins read
  • By Jason Loyed
  • March 29, 2024

If you’re a business owner, you know how crucial it is to target consumers. Your business will only grow when you have a loyal and new consumer base. But you must make sure that you’re targeting a specific group of individuals.

Using your Ad budget on Facebook and then targeting the wrong customers can be troublesome for your business. So, the only solution here is to use Geofencing for Facebook. According to research, the global geofencing market has a value of $912.14 million.

The report has also shown that by 2031, the geofencing market will reach a whopping $3,551.49 million in value. This is a growth rate of 16.3% in just 9 years. Now, do you want to know more about Facebook Geofencing and how to set it up? Check out this post!

Geofencing: A Brief Description

Geofencing can establish a virtual boundary around a real geographic area. This enables it to create a radius of interest around a specific location and allows all the businesses to serve ads to individuals within that location.

Let’s say you drew an invisible fence around any location of your choice and then communicated with the target customers directly once they accessed this space. This is what exactly geofencing is in a nutshell.

The Importance of Geofencing for Businesses

As a business owner, you have already identified the audience who wants your goods or services. But now, you must “TARGET” that particular audience. You can easily get this done through Geofencing.

This technology will allow you to serve Ads to people according to their geographical location. Furthermore, geofencing is a reasonable way for all small firms to drive results without spending too much money.

  • This technology will be helpful for your business when you do the following:
  • Reach out to new leads for the recruitment efforts
  • Display your product listings and offers near the retail locations
  • Show a tailored message to individuals who are attending an event nearby
  • Provide custom offers to various venues, schools, or neighborhoods
  • Tailor the messages according to the user’s location
  • Target all those shoppers located in your competitor’s area

Setting Up Geofence on Facebook: Steps You Should Follow!

When you have decided to use Facebook Geofencing, you can easily set it up. Here are the steps to do so:

Step 1: Make an Ad Set

You must visit the Ads Manager on Facebook to create a new ad campaign. After that, choose the “marketing objective” and press “Continue.” In the “Ad Set” category, you will find the “Audience” settings; click on it, and then choose “Make a New Audience.”

Step 2: Define the Target Area

In the “Location” section, you can type the name of the location you want to target. Otherwise, you can also drop the pin on the map. You can provide the name of an entire nation or just provide the street address.

Step 3: Create the Geofencing Radius

Once you have set up the location you want to target, you must click “Drop Pin” and then click on “Radius Targeting.” Under this section, you can set up the radius of the geofence. You can target locations that are as small as a 1-mile radius.

Make sure to adjust the slider properly in your desired radius distance when making the geofence.

Step 4: Use Location Omission to Optimize the Target

When you don’t wish to include certain locations, just press on the “Exclude” option, which you find next to the “Location.”

The option will let you remove audiences that are not appropriate for your business, such as individuals who have limited purchasing power or reside far away.

Use the “Drop Pin” to create “exclusion areas” and then click on “Radius Targeting” for all those locations that you don’t want to include.

Step 5: Do Bulk Targeting with the Add Locations in Bulk Feature

To target several areas at once, you can choose the “Add locations in Bulk” option. Just click on the option and then provide the names of locations. Through this process, you can target multiple regions, cities, or neighborhoods within the target market.

Step 6: Choose the Correct Geographic Behavior

After defining the geographic limitations, you must refine the audience by choosing the right geographic behavior. Facebook will provide you with these four choices:

  • Individuals Who Reside in this Area: This option will enable you to target people who live in your selected location. This option is great for businesses that want to offer their services to the local community.
  • Individuals Who Traveled to This Location: This option will allow you to target people who have traveled to your targeted location. The option is an excellent option for businesses that offer their services to travelers, such as attractions or hotels.
  • Individuals Who Recently Visited This Location: This option will let you target people who have recently visited the targeted area and who don’t live there. It will be good for your business when you want to attract visitors or tourists.
  • Individuals Who Recently Visited or Live in This Location: You must opt for this option when your target audience recently visited the selected area or is living there. The option is ideal for businesses that aim to target tourists and residents.

Summing Up

Through this content, you will get a clear idea about Geofencing and how you can set up social platforms like Facebook. After setting it up, you can just sit back and see the web traffic on the platform increase.

It will also let you target all the suitable locations with Facebook ads to grow your business, target your audience, and steer through all the possible obstacles.

Jason Loyed
Co Founder of Ecomparkour
As a Paid Media & Web Analytics Specialist, I accelerate e-commerce brand growth by leveraging paid media, data tracking, and web analysis to optimise digital strategies.
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By Jason Loyed
8 mins read

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How to Use Geofence on Facebook Advance Location Targeting in 2024?

  • March 29, 2024

If you’re a business owner, you know how crucial it is to target consumers. Your business will only grow when you have a loyal and new consumer base. But you must make sure that you’re targeting a specific group of individuals.

Using your Ad budget on Facebook and then targeting the wrong customers can be troublesome for your business. So, the only solution here is to use Geofencing for Facebook. According to research, the global geofencing market has a value of $912.14 million.

The report has also shown that by 2031, the geofencing market will reach a whopping $3,551.49 million in value. This is a growth rate of 16.3% in just 9 years. Now, do you want to know more about Facebook Geofencing and how to set it up? Check out this post!

Geofencing: A Brief Description

Geofencing can establish a virtual boundary around a real geographic area. This enables it to create a radius of interest around a specific location and allows all the businesses to serve ads to individuals within that location.

Let’s say you drew an invisible fence around any location of your choice and then communicated with the target customers directly once they accessed this space. This is what exactly geofencing is in a nutshell.

The Importance of Geofencing for Businesses

As a business owner, you have already identified the audience who wants your goods or services. But now, you must “TARGET” that particular audience. You can easily get this done through Geofencing.

This technology will allow you to serve Ads to people according to their geographical location. Furthermore, geofencing is a reasonable way for all small firms to drive results without spending too much money.

  • This technology will be helpful for your business when you do the following:
  • Reach out to new leads for the recruitment efforts
  • Display your product listings and offers near the retail locations
  • Show a tailored message to individuals who are attending an event nearby
  • Provide custom offers to various venues, schools, or neighborhoods
  • Tailor the messages according to the user’s location
  • Target all those shoppers located in your competitor’s area

Setting Up Geofence on Facebook: Steps You Should Follow!

When you have decided to use Facebook Geofencing, you can easily set it up. Here are the steps to do so:

Step 1: Make an Ad Set

You must visit the Ads Manager on Facebook to create a new ad campaign. After that, choose the “marketing objective” and press “Continue.” In the “Ad Set” category, you will find the “Audience” settings; click on it, and then choose “Make a New Audience.”

Step 2: Define the Target Area

In the “Location” section, you can type the name of the location you want to target. Otherwise, you can also drop the pin on the map. You can provide the name of an entire nation or just provide the street address.

Step 3: Create the Geofencing Radius

Once you have set up the location you want to target, you must click “Drop Pin” and then click on “Radius Targeting.” Under this section, you can set up the radius of the geofence. You can target locations that are as small as a 1-mile radius.

Make sure to adjust the slider properly in your desired radius distance when making the geofence.

Step 4: Use Location Omission to Optimize the Target

When you don’t wish to include certain locations, just press on the “Exclude” option, which you find next to the “Location.”

The option will let you remove audiences that are not appropriate for your business, such as individuals who have limited purchasing power or reside far away.

Use the “Drop Pin” to create “exclusion areas” and then click on “Radius Targeting” for all those locations that you don’t want to include.

Step 5: Do Bulk Targeting with the Add Locations in Bulk Feature

To target several areas at once, you can choose the “Add locations in Bulk” option. Just click on the option and then provide the names of locations. Through this process, you can target multiple regions, cities, or neighborhoods within the target market.

Step 6: Choose the Correct Geographic Behavior

After defining the geographic limitations, you must refine the audience by choosing the right geographic behavior. Facebook will provide you with these four choices:

  • Individuals Who Reside in this Area: This option will enable you to target people who live in your selected location. This option is great for businesses that want to offer their services to the local community.
  • Individuals Who Traveled to This Location: This option will allow you to target people who have traveled to your targeted location. The option is an excellent option for businesses that offer their services to travelers, such as attractions or hotels.
  • Individuals Who Recently Visited This Location: This option will let you target people who have recently visited the targeted area and who don’t live there. It will be good for your business when you want to attract visitors or tourists.
  • Individuals Who Recently Visited or Live in This Location: You must opt for this option when your target audience recently visited the selected area or is living there. The option is ideal for businesses that aim to target tourists and residents.

Summing Up

Through this content, you will get a clear idea about Geofencing and how you can set up social platforms like Facebook. After setting it up, you can just sit back and see the web traffic on the platform increase.

It will also let you target all the suitable locations with Facebook ads to grow your business, target your audience, and steer through all the possible obstacles.

ecomparkour
We are your trusted marketing partner, specializing in helping you buy Facebook accounts, and dedicated to unlocking your business's full potential.
Phone: +852 5362 7682
Email: hongkong@ecomparkour.com

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